Responsibilities

• Serve as the business owner of the Rotten Tomatoes App experience.
• Own App KPI targets including MAU, engagement, retention, and web-to-app migration.
• Lead experimentation roadmap to improve session depth, repeat visitation, and feature adoption.
• Translate audience analytics into actionable growth strategy tied to measurable business outcomes.
• Partner with Product to prioritize consumer-facing roadmap initiatives aligned to platform KPIs.
• Establish clear performance dashboards and operating rhythms across web and app.
• Develop and lead Rotten Tomatoes’ AI strategy across consumer discovery, personalization, content operations, and internal workflows.
• Partner with Product and Data teams to evolve AI-powered features (including recommendation engines and aRTi) to improve engagement, retention, and user satisfaction.
• Identify responsible applications of generative AI to enhance editorial efficiency, content packaging, audience insights, and monetization experimentation.
• Establish governance frameworks to ensure AI initiatives align with brand trust, neutrality, transparency, and reputational standards.

Requirements

• 12+ years of digital media, platform, consumer product, or GM-level leadership experience.
• Demonstrated revenue accountability and P&L or forecasting ownership.
• Proven track record driving measurable app growth and retention.
• Experience scaling a brand within a high-visibility, reputation-sensitive environment.
• Strong operator mindset with ability to build process, dashboards, and governance frameworks.
• Experience leading AI-enabled product initiatives, recommendation systems, or generative content workflows within a high-trust brand environment.
• Editorial fluency with deep respect for trust, neutrality, and brand integrity.
• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
• Experience partnering across product, data, and editorial with a focus on platform-wide growth and brand safety.
• Proven ability to set governance and escalation protocols to mitigate brand and reputational risk.
• Strong collaboration skills to align editorial programming with audience growth and monetization goals.

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.