Responsibilities

• Enterprise Marketing Strategy & Senior Leadership - Develop and execute a comprehensive, multi-year marketing strategy aligned with Summit K12's growth plan, customer priorities, product roadmap, and financial objectives.
• - Serve as a trusted strategic advisor to the CEO and a highly engaged member of Senior Staff, bringing market insight, disciplined analysis, and clear recommendations to enterprise decisions.
• - Translate company objectives into focused marketing priorities, operating plans, resource allocation decisions, and measurable quarterly and annual outcomes.
• - Identify market shifts, competitive threats, policy developments, partnership opportunities, and emerging customer needs that should shape company strategy.
• Revenue Growth, Performance Management & Accountability - Build a marketing operating model tied to ARR growth, NRR, renewal rates above 95%, EBITDA growth, pipeline creation, product adoption, and expansion within existing customers.
• - Establish clear definitions, targets, dashboards, and executive reporting for marketing-sourced and marketing-influenced pipeline, conversion, campaign performance, customer acquisition efficiency, and return on investment.
• - Partner with Sales and Customer Support to improve account-based marketing, cross-sell and upsell campaigns, renewal support, customer advocacy, and expansion strategies.
• - Use data to make timely decisions, reallocate resources, discontinue low-return activities, and ensure the Marketing team is accountable for business outcomes rather than activity or vanity metrics.
• Brand, Market Positioning & Corporate Communications - Strengthen Summit K12's national brand, reputation, share of voice, and relevance with superintendents, senior district administrators, educators, state leaders, strategic partners, and the broader K-12 market.
• - Develop differentiated enterprise and product messaging that clearly communicates Summit K12's value, measurable student outcomes, customer impact, and competitive advantages.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Education, or a related field; advanced degree preferred.
• 12+ years of progressive B2B marketing experience, including significant executive leadership responsibility in EdTech, K-12 SaaS, curriculum, assessment, instructional technology, or a closely related market.
• Demonstrated success building and leading a sophisticated marketing function in a high-growth company and managing teams comparable in size and complexity to approximately 15-20 professionals.
• Proven ability to connect marketing strategy and performance to ARR growth, pipeline, NRR, customer expansion, renewal rates, and EBITDA or profitability objectives.
• Experience owning and responsibly managing a multimillion-dollar marketing budget, including forecasting, spend controls, vendor management, contract negotiation, and ROI analysis.
• Exceptional written, verbal, presentation, facilitation, and executive communication skills, with the ability to produce and edit clear, persuasive, accurate, board- and customer-ready materials.
• Strong executive presence and public speaking experience with senior district leaders, conference audiences, media, associations, partners, and other high-profile stakeholders.
• Demonstrated expertise in social media, digital marketing, modern demand generation, marketing analytics, automation, and AI-enabled marketing workflows.
• Deep understanding of the K-12 market, district decision-making and procurement cycles, state and national education ecosystems, and the needs of superintendent and cabinet-level buyers.
• Willingness and ability to travel approximately 50% of the time.

Preferred

• A senior marketing leadership role at a leading EdTech company that scaled to or beyond $100 million in ARR.
• Meaningful leadership involvement in a successful strategic sale, private equity transaction, recapitalization, or other company exit.
• Experience supporting rapid national expansion, new category creation, multiple product lines, and a transition from founder-led growth to a scalable operating model.
• Established relationships with superintendents, senior district administrators, association executives, state leaders, and influential K-12 organizations.
• Experience hosting podcasts, moderating panels, conducting executive interviews, and facilitating conversations with high-profile education leaders, public officials, or dignitaries.
• Experience in English learner, multilingual learner, literacy, assessment, accountability, professional development, or related K-12 markets.

Benefits

• Medical, dental, and vision insurance with multiple plan options
• Company-paid short-term disability, long-term disability, and life insurance
• 401(k) retirement plan
• Paid Time Off (PTO) program
• 10 paid holidays plus 1 floating holiday annually
• Wellness resources and support programs
• Summit K12 is an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.