Responsibilities

• Lead the development and execution of ICAN’s annual marketing strategy, objectives, calendar and campaigns.
• Establish marketing priorities aligned with ICAN’s strategic plan, organizational goals, audience needs and available resources.
• Lead ICAN’s brand positioning, messaging and storytelling strategy, ensuring a consistent organizational voice across programs and platforms.
• Manage and develop marketing staff providing oversight with internal teams and external marketing partners, agencies and vendors.
• Oversee internal marketing production and projects, ensuring high standards of quality, consistency and professionalism; adherence to ICAN brand standards; and alignment with organizational marketing priorities, objectives and timelines.
• Oversee digital marketing, website, SEO, social media, email, advertising, public relations and other external communications.
• Develop marketing strategies that support program awareness, qualified referrals, regional growth, philanthropy, community engagement and employee recruitment.
• Lead impact-focused campaigns and communications that demonstrate measurable outcomes and community impact.
• Partner with Development, Human Resources, program leadership and other departments to align marketing with organizational priorities.
• Establish marketing performance measures and use data to evaluate campaigns, audience engagement, website performance, referrals and overall marketing effectiveness.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Public Relations or related field.
• 5+ years of progressively responsible marketing or communications experience, including leadership or management experience.
• Demonstrated experience developing and implementing integrated marketing strategies and campaigns.
• Experience managing staff, agencies, vendors or cross-functional projects.

Preferred

• Nonprofit, human services or community-based organization experience preferred.