Responsibilities

• Lead the development and execution of end-to-end marketing plans for Breakaway festivals and the broader Breakaway brand, thoughtfully managing campaigns in close collaboration with internal digital, creative, social, and promotional teams.
• Oversee significant budgets across multiple concurrent campaigns, making strategic adjustments to optimize spending throughout each phase of the campaign lifecycle.
• Analyze campaign KPIs, present informed insights during weekly marketing calls, and develop clear action plans based on performance.
• Maintain marketing calendars and clearly communicate short- and long-term plans across internal teams, ensuring stakeholders remain informed about upcoming initiatives and deadlines.
• Coordinate local-market initiatives, including digital and out-of-home campaigns, pre-festival events, promotional partnerships, and brand-building activations designed to drive ticket sales.
• Manage and organize festival media libraries and support pre-festival and onsite media and content-capture strategies.
• Project-manage creative deliverables, including submitting tickets, assigning tasks, communicating team-wide updates, and managing deadlines.
• Write copy for non-social marketing channels, including email, SMS, digital advertisements, billboards, and other campaign materials.
• Oversee fan communications and personalized offers delivered through the Breakaway Festivals app.
• Serve as the primary liaison between Breakaway’s internal marketing team and agency partners across social media, paid media, CRM, and the festival app.

Requirements

• Bachelor’s degree required; a degree in marketing, English, communications, or a related field is preferred.
• Two to four years of professional marketing experience, preferably within music, entertainment, media, or live events.
• Two to four years of professional experience managing paid media campaigns.
• Two to four years of professional copywriting experience across organic and paid channels.
• Expertise in paid digital media platforms, including Meta Business Manager and TikTok Business Center, with a strong understanding of KPIs, budget management, and full campaign lifecycles.
• Familiarity with CRM platforms and their applications in live-event marketing, including audience segmentation, targeting strategies, presale registration journeys, email and SMS campaigns, and audience-retention programs.
• Exceptional project-management, organizational, and time-management skills, with strong attention to detail.
• Ability to balance creative and analytical thinking with sound strategic instincts.
• Strong understanding of the music industry and the Breakaway audience is preferred.
• Excellent interpersonal skills and the ability to collaborate effectively in a fast-paced team environment.

Benefits

• Flexible work environment
• Comprehensive medical, dental, and vision insurance
• 401(k) plan with employer matching
• Paid Vacation Plans