Responsibilities

• Own how Tern explains itself. Build the messaging that makes an advisor, a supplier, and an investor each get Tern in one sentence, backed by real proof like higher advisor earnings and less admin time.
• Find and tell the advisor stories that prove it. Tern's best marketing is a real advisor whose business changed. Go find those people and make sure everyone hears them.
• Build the advisor and agency demand engine across content, PR, digital, and events. A weekly motion, not quarterly campaigns.
• Stand up Tern's brand in the hotel and supplier world as that side scales. Get Tern into the rooms, stages, and channels suppliers actually watch.
• Ship in one-week cycles. Small bets, measure fast, kill what doesn't work.
• Run marketing with AI as the default. The first question is always "can AI do this," not "who do we hire."
• Build and lead a small team supercharged with AI. We believe small, high-performing teams with AI as leverage are the future of marketing. Building that team is the job. If you're not the leader to build it, you're not the right fit.

Requirements

• Full-stack marketing leadership: You've led across PR, digital, content, and events, ideally in a producer-led industry. You've owned both brand and demand, not one lane.
• First-marketing-hire instincts: You built a marketing function at a fast-growing startup from a small base. You're the person who does the work, not only the one who directs it.
• AI-native execution: You run marketing with AI as core leverage. You can point to systems and campaigns you shipped that a much larger team would otherwise have needed.
• Narrative and category chops: You've taken a product that's hard to explain and made the market understand it. Better if you did it in a new or contested category.
• Team leadership with a small-team bias: You've led teams, and you're motivated by impact per head, not by headcount.

Preferred

• Travel, hospitality, or supplier-side marketing experience
• You've marketed to a two-sided or producer-led ecosystem (advisors, agents, franchisees, sellers)
• A track record of building brand equity through events, awards, and speaking

Benefits

• Competitive salary, equity, and benefits package