Marketing Specialist

Tampa, FL (On-site)

$60K/yr – $75K/yrMid Level2+ years expFull time

Posted 1 day ago

Job Summary

Own end-to-end B2B marketing campaigns for Avam, driving multi-channel initiatives from concept through execution to measurable impact. Lead messaging for scientific and industrial audiences, collaborate with sales and product teams, and translate complex technical topics into clear, compelling content and assets.

  • Oversee cross-channel campaigns from ideation to delivery
  • Turn technical concepts into clear, persuasive marketing materials

Job Description

Responsibilities

  • Develop original campaign ideas: Create concepts that capture attention, communicate customer value, and give Avam a distinctive presence in scientific and industrial markets.
  • Execute campaigns across channels: Plan and deliver coordinated activity across email, LinkedIn, social media, website content, digital advertising, webinars, and industry events.
  • Write compelling content: Develop campaign copy, landing pages, emails, product stories, presentations, and sales materials that make technical subjects clear and relevant.
  • Market around customer applications: Tailor messaging to audiences such as pharmaceutical and industrial QC teams, food and beverage manufacturers, environmental laboratories, and research organizations.
  • Support product launches: Help define audiences, messaging, creative concepts, launch materials, and promotional plans for new products and capabilities.
  • Partner with sales: Work with Account Executives and Business Development Representatives to understand customer objections, strengthen outreach, and generate relevant inquiries and opportunities.
  • Collaborate with scientific and creative teams: Turn technical expertise into engaging marketing while maintaining accurate claims, consistent branding, and a high standard of presentation.
  • Experiment and improve: Test messaging, formats, audiences, and channels, then use the results to refine campaigns and recommend where to invest effort.
  • Understand the market: Research customer needs, purchasing behavior, competitors, and emerging opportunities to inform marketing decisions.
  • Build repeatable processes: Maintain campaign calendars, organize assets, coordinate contributors, and improve how marketing work moves from idea to delivery.

Requirements

  • At least two years of hands-on marketing experience, with examples of campaigns, content, or initiatives you helped develop and deliver.
  • Demonstrated creativity: the ability to develop original ideas, explain why they suit the audience, and turn them into practical work.
  • Strong writing and storytelling skills, including the ability to make complex information clear, engaging, and persuasive.
  • Experience executing marketing across multiple channels and managing projects from concept through completion.
  • Commercial awareness and an understanding of how marketing supports customer acquisition, retention, and revenue.
  • Comfort using campaign data to evaluate results, learn from experiments, and improve performance.
  • Strong organization, attention to detail, and follow-through across competing priorities.
  • Initiative, curiosity, and the confidence to propose ideas while remaining receptive to feedback.
  • An interest in science, technology, and the industries Avam serves, with a willingness to learn from technical colleagues.
  • Ambition to take on greater responsibility and develop into a capable marketing leader.

Preferred

  • Experience in B2B marketing, life sciences, laboratory products, manufacturing, or other technical markets is valuable. Candidates from other industries are encouraged to apply if they can demonstrate strong creative thinking and effective execution.
  • Familiarity with CRM systems, email marketing platforms, website analytics, search marketing, design tools, or video content is also beneficial.
  • A degree in marketing, communications, business, or a scientific field is helpful but not required.

Benefits

  • Benefits & Career Growth - Health coverage: Medical, dental, and vision plans, targeting 100% company paid employee only premiums and a company contribution toward family premiums. - Retirement savings: A 401(k) with a dollar-for-dollar company match on employee contributions up to 5% of eligible compensation. - Time to recharge: Unlimited paid time off, subject to manager approval, plus company holidays and all federal holidays. - Career development: Training, mentorship, and opportunities to expand your responsibilities and pursue leadership or other career paths as Avam grows. Benefits are subject to eligibility, applicable plan terms, and company policies.
Avam logo

Avam

4.7 Glassdoor

Avam is a biotechnology company dedicated to driving innovation in life sciences and diagnostics. We develop next-generation molecular and microbiology solutions, empowering research institutions, healthcare providers, and industry professionals with the tools they need to advance scientific discovery, diagnostics, and applied sciences.From revolutionizing laboratory workflows to enhancing patient diagnostics and industrial testing, Avam is committed to developing transformative solutions that improve efficiency, reliability, and accessibility in science and healthcare.At Avam, we believe that science should accelerate progress, not slow it down. Every innovation we create, every solution we develop, and every partnership we build is driven by one goal: to make a tangible difference in the lives of scientists, clinicians, and the people they serve. By empowering those at the forefront of research, healthcare, and applied sciences, our solutions ultimately touch the lives of millions of people every year—enabling faster diagnoses, better treatments, safer environments, and scientific breakthroughs that improve global health and industry standards.By bridging the gap between research and real-world applications, we help laboratories and healthcare professionals transform ideas into impact—bringing science From Lab to Life.

Founded in 2019
Tampa, Florida, USA
28 employees (9 in marketing)
1% recommend to a friend

Salaries

Posted range

$60K/yr – $75K/yr

Taken straight from the job posting.

See all Avam salaries

Marketing Team

Marketing Team Size
6 (21% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
2.2K
Traffic Source Mix
Search
37.2%
Direct
25.9%
Referral
7.8%
Social
7.5%
Paid
10.9%

Headcount Trend

Current headcount: ~28
Avam logo

Marketing Specialist

Avam · Tampa, FL · On-site