DR TUNG'S PRODUCTS, INC. logo
DR TUNG'S PRODUCTS, INC.

DIRECTOR OF MARKETING

USA (Remote)

$140K/yr – $170K/yrDirector/Executive7+ years expFull time

Posted 2 hrs ago

Job Summary

Own and drive DrTung’s brand and marketing strategy across channels, delivering integrated campaigns, partnerships and budget governance to grow awareness, differentiation and DTC sales.

  • Define KPIs, measure ROI and report to Executive Team.
  • Partner with Sales and Product to influence retail materials and product roadmap.

Job Description

Responsibilities

  • Lead DrTung’s brand & marketing strategies, advertising plans and budgets aligned with our mission, values, brand ethos, growth objectives & ESG initiatives - ensuring strong and consistent positioning, messaging and consumer experience across all channels.
  • Monitor consumer, category and competitive trends to inform strategy and identify opportunities to strengthen brand awareness, consumer relevance, differentiation and market share.
  • Design & lead development of integrated marketing campaigns, creative assets and content across digital, social, email, retail, PR and other ad media that build brand awareness and loyalty, enhance our customer journey, and drive our DTC sales.
  • Define & evolve our content seeding program, UGC strategy, paid creator & ambassador partnerships.
  • Develop marketing strategies and programs to elevate our brand presence & drive sales on Amazon, TikTok and other e-commerce channels.
  • Optimize digital product presentation, content, messaging and promotional activity to ensure consistency across all digital marketplaces.
  • Partner closely with Sales to develop retail and shopper marketing materials and programs.
  • Collaborate with Product Development to provide marketing insights that inform the innovation pipeline.
  • Develop packaging, pricing and go-to-market strategies and lead integrated product-launch plans across consumer, retail, digital and PR channels.
  • Develop and manage annual marketing budget with disciplined allocation of resources.

Requirements

  • Bachelor's degree in Marketing, Business, Product Management, Communications or a related discipline.
  • 7–10 years of progressive marketing & leadership experience building successful marketing strategies and plans for premium, sustainable Health & Beauty brands. Experience with Amazon, TikTok and DTC business is required.
  • Deep understanding of consumer behavior and trends, and strong knowledge of the U.S. retail environment.
  • Strong integrity and business ethics. Collaborative leader, manager & team player.
  • Result-oriented with strong analytical capabilities and financial judgement.
  • Deep understanding of digital marketing tools, creator/influencer landscape & digital transformation capabilities.
  • Excellent communication and presentation skills.
  • Highly organized with advanced project management capabilities.
  • Advanced proficiency in Excel, PowerPoint / Canva, Word, Outlook.

Preferred

  • Experience with design or content creation tools (Photoshop & Adobe Suite) is a plus.

Benefits

  • work from home flexibility with benefits.
DR TUNG'S PRODUCTS, INC. logo

DR TUNG'S PRODUCTS, INC.

The #1 Brand in Oral Care Tools (per SPINS*). DrTung’s has reinvented oral care. For more than 25 years, we've been obsessed with the mouth-body connection, providing you with innovative oral care products that are good for you and good for the planet. A healthy oral microbiome is the gateway to a healthier you. Our carefully crafted products - based on holistic Ayurvedic principles, and what nature and science offer - have nurtured millions of smiles. EcosentialsTM is our commitment to earth- friendly products that are essential and effective for your oral care and beauty routine. We never use child labor, do not test on animals or use ‘Forever Chemicals’ in our products. We are committed to lightening our environmental footprint and use recyclable, reusable, FSC-certified and biodegradable materials in our products and packaging. Floss, tongue cleaners and herbal toothpowder tabs are essential items for your daily routine. *ref: SPINS Oral Care Tools - Natural Channel. 52 weeks ending 12/31/23

Founded in 1977
Kaneohe, Hawaii, USA
5 employees (1 in marketing)
drtungs.com

Salaries

Posted range

$140K/yr – $170K/yr

Taken straight from the job posting.

See all DR TUNG'S PRODUCTS, INC. salaries

Marketing Team

Marketing Team Size
1 (20% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
19.2K
Monthly Google Ads Budget
$15
Traffic Source Mix
Search
80.7%
Direct
10.1%
Social
5.9%

Headcount Trend

Current headcount: ~5
DR TUNG'S PRODUCTS, INC. logo

DIRECTOR OF MARKETING

DR TUNG'S PRODUCTS, INC. · USA · Remote