Responsibilities

• Marketing Strategy & Planning - Develop and execute Chaminade Resort & Spa's annual marketing plan in partnership with Hotel Leadership, Sales, Revenue Management, and operational departments.
• Marketing Strategy & Planning - Develop marketing strategies that support occupancy, ADR, group business, weddings, food & beverage revenue, spa revenue, recreation, and other ancillary revenue opportunities.
• Marketing Strategy & Planning - Manage the property's marketing calendar, campaigns, promotional initiatives, and associated budgets.
• Marketing Strategy & Planning - Identify opportunities to differentiate Chaminade within the competitive Santa Cruz and greater Monterey Bay hospitality market.
• Marketing Strategy & Planning - Monitor industry trends, consumer behavior, competitor activity, and local events to identify new marketing opportunities.
• Digital Marketing & Social Media - Manage Chaminade's organic social media presence, including content planning, creation, scheduling, publishing, engagement, and performance reporting.
• Digital Marketing & Social Media - Develop compelling content that showcases the resort's redwood setting, accommodations, The View restaurant, Spa & Fitness, recreation, events, weddings, meetings, seasonal experiences, and local destination appeal.
• Digital Marketing & Social Media - Oversee website content to ensure information is accurate, visually compelling, current, and aligned with the resort's brand and revenue objectives.
• Digital Marketing & Social Media - Manage digital listings and third-party channels to maintain accurate and engaging property information.
• Digital Marketing & Social Media - Partner with corporate marketing teams and outside agencies on paid digital campaigns, SEO/SEM, email marketing, retargeting, and other digital initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, Hospitality, Business, or a related field preferred.
• 3–5+ years of hospitality, resort, tourism, lifestyle, or destination marketing experience preferred.
• Experience managing social media platforms and developing content strategies for a hospitality or consumer-facing brand.
• Strong understanding of digital marketing, social media trends, content marketing, email marketing, SEO/SEM, and online reputation management.
• Experience with website content management systems, Google Analytics/GA4, Google Ads, and digital marketing platforms.
• Experience with Canva, Adobe Creative Suite, or other graphic design and content creation tools preferred.
• Excellent written and verbal communication skills with the ability to communicate effectively with hotel leadership, ownership, vendors, partners, and team members.
• Strong project management and organizational skills with the ability to manage multiple campaigns, deadlines, and priorities simultaneously.
• Strong analytical skills with the ability to interpret marketing performance data and translate results into actionable recommendations.
• Hospitality, restaurant, spa, wellness, recreation, events, or destination marketing experience strongly preferred.

Preferred

• Experience with Canva, Adobe Creative Suite, or other graphic design and content creation tools preferred.
• Hospitality, restaurant, spa, wellness, recreation, events, or destination marketing experience strongly preferred.

Benefits

• 401k with a company match
• recognition programs