Responsibilities

• Win new members from the Colorado Springs and Pueblo corridor through geo-targeted digital, social, CTV, radio, and out-of-home.
• Focus acquisition spend on the guests with the highest lifetime value potential, not just the most sign-ups.
• Build activation programs that turn a first visit into a second and third.
• Lead Chamonix Rewards, including tier strategy, segmentation, and personalized offers that increase carded play and trip frequency.
• Own direct marketing: the right guest, the right offer, the right time, with reinvestment set by what a guest is worth over time rather than on a single trip.
• Spot declining guests early and win them back before they’re gone.
• Partner with player development so host outreach and marketing offers work together.
• Position Chamonix as Southern Colorado’s mountain escape and give Bronco Billy’s a clear, distinct role alongside it.
• Lead creative, content, PR, and agency partners so both brands speak with one voice in every channel.
• Market the full resort (hotel, dining, spa, entertainment, and events) to drive overnight stays and length of stay.

Requirements

• Bachelor’s degree required; MBA preferred. Colorado or regional gaming experience a plus.
• 7+ years of progressive marketing leadership in gaming, hospitality, or resorts.
• Depth in casino database marketing, loyalty, CRM, and digital.
• Fluency in customer lifetime value: you can read a P&L and defend reinvestment decisions by segment. Experience building teams and managing agencies.

Preferred

• MBA preferred

Benefits

• Full House Resorts offers all full-time employees and eligible family members a comprehensive and valuable benefits program that includes medical, dental, vision, life, disability, FSA, and a 401k retirement plan, which includes a matching contribution after one (1) year of service; a generous paid time off program; paid transportation from Colorado Springs and Woodland Park; free local gym membership; tuition reimbursement; fabulous resort perks; and more.