Digital Marketing Manager

USA (Remote)

$100K/yr – $150K/yrMid Level5+ years expFull time

Posted 2 hrs ago

Job Summary

Own the end-to-end demand generation and content promotion stack, from social and podcast/video promotion to email automation, website management, ABM, and events, coordinating with freelancers and the web agency to drive pipeline.

  • Own email execution in Marketo and nurture programs
  • Manage website redevelopment and ongoing updates
  • Lead ABM, content promotion, and paid media support

Job Description

Responsibilities

  • Social and content distribution
  • Turn long-form content (blogs, guides, podcast episodes, video) into company social posts, images, and a consistent publishing schedule
  • Own promotion for our podcast and growing video library
  • Email and marketing automation
  • Own email execution in Marketo: event follow-up, nurture programs, program and campaign emails
  • Build, test, and report on email programs and keep our automation clean and current
  • Website
  • Project manage our website redevelopment and WordPress migration, serving as the day-to-day point of contact with our web agency and coordinating requirements across internal teams
  • After launch, own the ongoing agency relationship across web, SEO, and AI search optimization
  • Handle day-to-day site updates and blog publishing in-house

Requirements

  • 5+ years in B2B marketing, ideally at a SaaS company, with a track record of shipping campaigns end to end
  • Hands-on experience with marketing automation (Hubspot or similar) and a CRM (Salesforce preferred)
  • Comfortable in WordPress and able to make site updates and publish content
  • Experience managing multiple freelance vendors and keeping multiple projects on schedule
  • Strong writing and editing instincts; you can turn a long-form content into a great snackable post and notice when something is off brand
  • Familiarity with SEO and AI search optimization
  • Organized, detail-oriented, and calm juggling a lot of moving pieces

Preferred

  • Experience with ABM platforms (Folloze or similar), sales intelligence tools (Apollo or similar), or paid media platforms (Metadata, LinkedIn Ads)
  • Experience marketing to construction, energy, or other field-based industries
  • Basic design skills (Canva, Figma, or Adobe) for social and email assets

Benefits

  • Compensation range: $100,000-$150,000 annually
  • Employee medical and dental paid by the company; you just cover vision.
  • 4 weeks (160 hours) accrued paid vacation in your first year.
  • Options to work from home or from our vibrant office in downtown San Diego where we provide complimentary underground parking or a monthly MTS pass.
  • We care about your physical health. Our office is equipped with automatic sit/stand desks, plus you’ll get a monthly reimbursement for wellness related purchases!
  • We have a fantastic team that gets stuff done and is fun to work with!
  • The environment is fast-paced, so you will see the results of your work immediately.
  • You will have plenty of opportunities to use and learn cutting-edge technologies.
GoFormz logo

GoFormz

4.4 Glassdoor

GoFormz is the leading digital forms solution. Businesses around the world use GoFormz in their digital transformation initiatives. You can easily digitize your forms using GoFormz’s drag-and-drop, no-code form builder. Equip your digital forms with powerful fields, conditional formatting, instant calculations, and more. Fill out and submit forms online or using the GoFormz app on mobile devices. You can collect images, sketches, GPS and maps, barcode data, eSignatures, file attachments, and so much more in your GoFormz forms.Forms can be automatically routed to teammates, customers, and connected applications, like Box, Google Suite, OneDrive, Salesforce, and more. With over 100,000 users across more than 150 countries, GoFormz empowers businesses of every size and industry to modernize their operations and improve the way they work. To learn more about our platform (including our top-of-the-line security and HIPAA-secure options) visit our website and sign up for a free trial.

Founded in 2012
San Diego, California, USA
61 employees (11 in marketing)
81% recommend to a friend
100% CEO approval

Salaries

Posted range

$100K/yr – $150K/yr

Taken straight from the job posting.

See all GoFormz salaries

Marketing Team

Marketing Team Size
9 (15% of company)
Median Career Experience
21 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$31.5M
Last Raise
$20M
Series A, 5 years ago

Funding History

  • Sep 2021
    Series A • $20M
  • Nov 2017
    Series Unknown • $2.5M
  • Mar 2016
    Series A • $3M

Traffic Signals

Monthly Visitors
127.8K
Monthly Google Ads Budget
$148.3K
Traffic Source Mix
Search
40.8%
Direct
51.3%
Referral
5.9%
Social
0.8%
Paid
1.1%

Headcount Trend

Current headcount: ~61
GoFormz logo

Digital Marketing Manager

GoFormz · USA · Remote