Marketing Associate

Torrance, CA (On-site)

$25/hr – $30/hrMid LevelFull time

Posted 2 hrs ago

Job Summary

Own live hosting coordination and content production for TikTok LIVE, driving engagement, performance tracking, and cross‑platform content creation across livestreams and social media.

  • Lead live co-hosting and operations for TikTok LIVE
  • Create and edit short-form content from livestreams and product demos
  • Manage social media posting, engagement, and performance tracking

Job Description

Responsibilities

  • TikTok LIVE Co-Hosting & Livestream Operations - Work alongside the primary LIVE Host (contractor) as co-host and operations coordinator. Assist with product demonstrations; monitor comments and questions; provide timely product and promotional information; manage backend operations; coordinate livestream flow; and help deliver a smooth, engaging, professional customer experience.
  • Operate TikTok LIVE backend functions, including product pinning, promotional tools, coupons, comments, moderation, and live metrics.
  • Coordinate with the lead host and internal team before, during, and after livestreams to ensure products, scripts, offers, samples, lighting, equipment, and run-of-show materials are ready.
  • Help prepare scripts, product talking points, demonstrations, promotional offers, and audience engagement activities.
  • Monitor comments, questions, audience sentiment, viewer activity, and technical issues in real time; respond or escalate as appropriate.
  • Assist with livestream setup, testing, scheduling, rehearsal, recording, and post-live performance review.
  • Track viewers, engagement, clicks, conversion, sales, and recurring audience questions, and recommend improvements.
  • Stay current on TikTok LIVE trends, platform features, content formats, competitor activity, and best practices.
  • Content Creation - Create engaging photo and video content for TikTok, Instagram Reels, YouTube Shorts, Meta platforms, e-commerce channels, and digital advertising.
  • Develop short-form content from livestream highlights, product demonstrations, behind-the-scenes footage, customer questions, trends, and campaign concepts.

Preferred

  • Bachelor’s degree in Marketing, Communications, Media, Business, Design, or a related field preferred.
  • Comfortable appearing on camera and speaking naturally during live broadcasts.
  • Strong verbal communication, presentation, improvisation, and audience engagement skills.
  • Experience with TikTok LIVE, livestream selling or production, social commerce, or on-camera hosting strongly preferred.
  • Experience creating and editing short-form social media content.
  • Familiarity with TikTok, Instagram, Meta, YouTube, and current social media trends.
  • Familiarity with CapCut, Canva, Adobe Premiere Pro, Photoshop, or similar creative tools.
  • Strong organization, attention to detail, and ability to manage multiple deadlines.
  • Regular weekend availability and flexibility for occasional evening shifts to support TikTok LIVE sessions, campaigns, launches, trade shows, and other company events.
  • Positive attitude, professionalism, initiative, and strong problem-solving skills.

Benefits

  • Health insurance benefits, including medical, dental, and vision coverage.
  • 401(k) retirement savings plan.
  • Paid Time Off (PTO), including vacation, personal time, and eligible sick leave.
  • Paid company holidays.
  • Employee product discounts.
  • Performance-based bonus opportunities.
  • Opportunities for career growth and professional development within a fast-growing global consumer brand.
  • Opportunities to collaborate with global teams and sister companies, with potential international travel and overseas work opportunities based on business needs and performance.
  • Creative, collaborative, and entrepreneurial work environment.
Rowan Appliance Inc. logo

Rowan Appliance Inc.

Rowan Appliance Inc. is at the forefront of innovation, committed to powering your life and shaping a sustainable future for all. We are driven by a vision to transform lives through technology, seamlessly integrating art, technology, and human-centric design into every appliance we craft. Our energy-efficient solutions enrich your everyday living, balancing aesthetic beauty with functionality.Today, we proudly house distinctive brands like R.W. FLAME, Zafro, Antarctic Star, Kismile, Cowsar and Electactic, each dedicated to delivering quality, sustainability, and innovation. From quality heaters to efficient ice makers, our products reflect our passion for blending advanced technology with environmental stewardship. At Rowan, our people are our greatest asset. We cultivate a culture of creativity, celebrate diversity, and provide abundant opportunities for growth. As we embrace digital transformation and environmental challenges, we remain dedicated to our core values: consumer centricity, sustainability, and innovation.Looking ahead, we aim to enhance consumer lifestyles through smart, intuitive solutions that embody our dedication to art, technology, and humanity. Join us as we lead the way to a better, more connected, and sustainable future.

Torrance, California, USA
8 employees (4 in marketing)

Salaries

Posted range

$25/hr – $30/hr

Taken straight from the job posting.

See all Rowan Appliance Inc. salaries

Marketing Team

Marketing Team Size
4 (50% of company)
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
3.2K
Traffic Source Mix
Search
70.1%
Direct
14%
Referral
6.1%
Social
8.4%
Paid
1.2%

Headcount Trend

Current headcount: ~8
Rowan Appliance Inc. logo

Marketing Associate

Rowan Appliance Inc. · Torrance, CA · On-site