YouTube Social Strategist, Marketing

Los Angeles, CA (On-site)

$116K/yr – $166K/yrSenior Level4+ years expFull time

Posted 2 hrs ago

Job Summary

Own and optimize YouTube channel operations, programming, and performance analysis while coordinating with creative teams to implement data-driven improvements.

  • Manage daily YouTube Studio channel management and optimization
  • Guide programming decisions with analytics and greenlight gates

Job Description

Responsibilities

  • Own daily YouTube Studio channel management and optimization for YouTube on the YouTube platform, running thumbnail test and compare experiments, title pivots, metadata updates, and channel storefront curation.
  • Develop and manage the YouTube programming calendar on YouTube, orchestrating publishing cadence and native platform cross-linking across long-form VOD (Video on Demand), shorts, collabs, and posts.
  • Analyze YouTube Analytics retention curves, CTR, browse and suggested discovery, and viewer cohorts to diagnose platform performance drivers and guide programming decisions.
  • Partner with internal producers and creative studios to enforce data-backed greenlight gates, supplying YouTube packaging briefs and feedback without leading video production.
  • Execute ongoing YouTube back-catalog audits, packaging refreshes, and creator-ecosystem benchmarks, delivering organic channel performance readouts to editorial leadership and cross-functional partners.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in social media marketing.
  • Experience working cross-functionally with various stakeholders and teams.
  • Experience developing and executing social media strategies.
  • Experience with video hosting, live streaming or social media platforms.
  • Experience with YouTube, Search, or Video Advertising.

Preferred

  • Experience with large-scale projects, including relationships, change management, and utilizing AI productivity tools to solve problems and streamline workflows.
  • Experience driving organic channel growth for video platforms, creator-led studios, or online video networks as well as experience in video platform mechanics (analytics, title iteration, thumbnail testing, and performance).
  • Experience diagnosing video platform algorithmic performance across discovery features and reviving back-catalog libraries.
  • Experience translating platform metrics into briefs and pre-production feedback for creative teams.
  • Experience with online video features across long-form content, short-form linking, collaborative tools, and playlists.
  • Ability to interact with technical and business stakeholders, at all levels.

Benefits

  • equity + benefits
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Google

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Mountain View, California, USA
325K employees (114,305 in marketing)

Salaries

Posted range

$116K/yr – $166K/yr

Taken straight from the job posting.

Social Media median pay in the United States

$78K/yr

Most pay falls between $65K and $100K. Based on 4,295 salaries.

See all Google salaries

Funding

Total Funding
$26.1M
Last Raise
$25M
Series Unknown, 27 years ago

Funding History

  • Jun 1999
    Series Unknown • $25M
  • Nov 1998
    Angel • $1M
  • Aug 1998
    Pre Seed • $100K

Traffic Signals

Monthly Visitors
83.9B
Monthly Google Ads Budget
$59.2M
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~325.4K
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YouTube Social Strategist, Marketing

Google · Los Angeles, CA · On-site