WNBA and International Brand Strategist

Secaucus, NJ (Hybrid)

$75K/yr – $83K/yrMid Level1+ years expFull time

Posted 8 days ago

Job Summary

Own and coordinate end-to-end LockerVision initiatives aligning with league standards and partner programs across WNBA, USAB, BAL and NBA Europe, driving brand consistency, asset management, and sponsorship revenue.

Job Description

Responsibilities

  • Ensure all team brands meet league standards, are implemented on time and upkeep is coordinated with IP team accordingly.
  • Assist in the guidance of teams through commemorative logo concepts and long-term identity planning.
  • Coordinate all WNBA, USAB, BAL and NBA Europe uniform, game theater and court matters related to concept, design, development, unveiling, marketing and distribution to teams ensuring all timelines and deliverables are met.
  • Coordinate the LockerVision internal site ensuring uniform scripting, sizing, and images are properly completed and maximize the external site to drive consumer interest and sponsorship revenue.
  • Coordinate the LockerVision Acquisition program to ensure all products are acquired from teams to ensure Auction and Trading card maximization.Inclusive of this is oversight of the various game worn patches related to Trading Card products.
  • When applicable, ensure all WNBA LockerVision b2b internal site, uniform scripting, sizing capture are completed and maximize the external site to drive consumer interest and sponsorship revenue.
  • Support and coordinate partnerships with team equipment managers, team brand identity contacts, outfitting partner Nike/Puma and all retail embellishment partners.
  • Coordinate the process of on-court details of number, color and font approvals across on-court and retail derivation embellishers related to WNBA and USAB team products.
  • Coordinate the upkeep and procurement of digitization of all WNBA Court Origins brand
  • Coordinate team sponsorship jersey, game theater and practice patch program

Requirements

  • Expertise in ExcelProficiency in Adobe Illustrator, PowerPoint and SEO or related social/digital media knowledge
  • High level project management instincts
  • High level knowledge of basketball history and current up and coming player pools
  • Organized, pro-active, enthusiastic, task oriented, personable.
  • Energetic, strong communication skills, presentation skills
  • 1+ years of experience in the sports licensed or event management discipline proving project management, communication, presentation and leadership skills.
  • BS in Marketing or a Sports Management related degree.
  • High level collegiate sport background is preferred.

Benefits

  • Employees may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.
National Basketball Association (NBA) logo

National Basketball Association (NBA)

3.8 Glassdoor

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Founded in 1946
New York, New Mexico, USA
29K employees (1,431 in marketing)
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92% CEO approval

Salaries

Posted range

$75K/yr – $83K/yr

Taken straight from the job posting.

See all National Basketball Association (NBA) salaries

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WNBA and International Brand Strategist

National Basketball Association (NBA) · Secaucus, NJ · Hybrid