Responsibilities

• Set the strategic vision and lead the development of integrated marketing and communications strategies that solve client business challenges and drive measurable brand growth
• Translate business objectives, cultural insights and consumer behavior into clear strategic frameworks and campaign platforms, and serve as the final strategic point of review before work goes to clients
• Oversee the development of campaign architecture, messaging frameworks and strategic briefs that guide integrated teams across PR, content, partnerships and brand marketing
• Serve as a the strategic connection point between brand marketing and PR/communications across client work and new business
• Lead strategic workshops and brainstorms with internal teams and senior client stakeholders to unlock breakthrough campaign ideas and cultural opportunities
• Direct qualitative and quantitative research plans from scope to synthesis to inform insights, positioning and campaign direction
• Identify emerging cultural, media and consumer trends and translate them into strategic opportunities for client brands
• Own strategic planning initiatives including annual brand planning, campaign strategy and special strategic projects
• Bring curiosity across industries, brands, design, entertainment and culture to inspire unexpected strategic ideas, and champion this mindset across the team
• Lead strategy for new business proposals from brief to pitch, including market and competitor analysis, insights development, campaign platforms and integrated communications plans

Requirements

• Your professional background: 10+ years of experience in brand strategy, communications strategy or integrated marketing strategy on the agency or client side, including experience leading new business pitches and managing teams.
• Strategic leader: You excel at connecting cultural insight, business challenges and creative thinking to develop clear brand and campaign strategies, and you can set strategic direction for a team.
• Skilled presentation designer and presenter: Exceptional at translating strategy into compelling narratives and visually impactful presentations, with confident presentation skills in front of senior client stakeholders. Demonstrated ability to develop copy and design visually compelling presentations in Google Slides.
• Excellent communicator: Clear, persuasive written and verbal communication with exceptional attention to detail.
• Exceptional researcher and analyst: Strong research and analytical skills, with a track record of turning qualitative and quantitative data into actionable insight.
• Proactive self-starter: Driven individual who can thrive in a dynamic work environment with strong problem-solving instincts.
• Creative thinker: Demonstrates creativity by bringing innovative ideas to the table.
• Curious mindset: Brings a natural curiosity about brands, industries and culture, and actively seeks inspiration across disciplines to inform strategic thinking.
• Collaborative team leader: Showcases strong interpersonal skills, with the ability to collaborate across divisions and teams. Comfortable leading brainstorms, mentoring team members and inspiring cross-disciplinary teams.
• Process-oriented: Adept at following processes and proactive at identifying opportunities to optimize.