Responsibilities

• Design and execute best-in-class primary market research to represent the voice of the customer, creating learning plans that address the brand's key business questions and delivering clear, actionable recommendations.
• Integrate primary research with secondary and performance data (claims, specialty pharmacy, CRM, and real-world data) to build a complete picture of market dynamics and customer behavior.
• Develop and monitor key performance metrics to evaluate marketing-campaign effectiveness, evaluate campaign assets, and recommend improvements and corrective actions.
• Manage market research initiatives and associated budget on assigned brands, ensuring timely, high-quality insight delivery.
• Support strategic thought partnership to brand marketing and sales teams, helping frame, investigate, and answer key business questions on commercial strategy, tactics, and investment decisions.
• Support patient-journey-based business reviews tied to budgetary goals, surfacing performance opportunities and ideas for optimization.
• Proactively identify business questions and frame solutions that unlock brand value and inform short- and long-term change.
• Connect research and analytics into a compelling, persuasive story, and deliver clear recommendations to brand leadership.
• Deliver brand performance measurement and reporting (Control Rooms, ATCs) and contribute to QBRs using IIS models and dashboards.
• Support the development of Long-Range Forecasts (LRFs) and Operating Plans in partnership with US, Global, and Forecasting CoE colleagues, including epi- and trend-based models.

Requirements

• BA/BS in Marketing, Psychology, Mathematics, Statistics, Engineering, or a related field required.
• 6+ years in consulting, finance, or market analytics.
• 3+ years developing data-driven brand strategy for major, high-value assets, ideally at a US and/or Global level.
• In-depth knowledge of multiple analytic disciplines, including primary and secondary data, with a keen understanding of output and quality, timely insight derivation.
• Hands-on experience designing and executing primary market research and translating it into actionable recommendations.
• Experience integrating commercial data sources such as claims, specialty pharmacy, CRM, and real-world data.
• Exceptional intellectual and analytical curiosity; a creative problem-solver who fosters innovation.
• Team orientation and collaborative approach, with outstanding listening skills and the ability to manage through influence.
• Proven ability to be a trusted thought partner and to influence without authority.
• Refined executive presence with excellent presentation, verbal, and written communication skills.

Preferred

• MS or MBA in a relevant field.
• Prior experience in pharmaceutical or life sciences commercial analytics, including specialty channels, forecasting, market insights, and promotional performance.
• Hands-on familiarity with AI tools in commercial settings, including LLMs, decision-support applications, or analytics platforms.
• Familiarity with Pfizer GCA capabilities (QBR, OAE, Growth Blueprint) or comparable commercial analytics methodologies.

Benefits

• We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments.
• Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.
• Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com).