Responsibilities

• The Senior Brand Strategist shapes how Airbnb’s brand shows up in the world—from the long-term positioning of the company to the campaigns, product launches, and cultural moments that bring the brand to life.
• This is a senior strategy role for an exceptional thinker and writer. You will turn consumer insight, business priorities, and cultural signals into clear, compelling strategic points of view.
• Your writing must be sharp enough to clarify complex problems, align senior leaders, and inspire creative teams to make their best work.
• The right person combines rigorous strategic thinking with strong creative instincts.
• Partner with the Director of Brand Strategy to define where the Airbnb brand should move over the next three to five years.
• Develop clear, persuasive strategic points of view that align senior leaders and cross-functional teams.
• Write creatively inspiring briefs that guide advertising and brand development across traditional, digital, social, and emerging media.
• Translate complex research, cultural signals, and business priorities into simple, actionable consumer insights.
• Help define product and portfolio positioning, partnering with Marcom and cross-functional teams to shape go-to-market strategy.
• Bring a sharp, current perspective on culture, media, and social behavior into brand and campaign strategy.

Requirements

• 10+ years of experience leading brand strategy, either in-house or at a leading creative or brand strategy agency.
• Exceptional writing ability, with a demonstrated track record of producing clear, concise, persuasive, and creatively inspiring strategy.
• Experience developing brand positioning, campaign strategy, creative briefs, and strategic narratives.
• Experience partnering closely with creative teams across advertising, design, media, and other cross-functional disciplines.
• Strong analytical skills and experience translating quantitative and qualitative research into actionable insight.
• Strong cultural and social fluency, with a clear point of view on how brands earn attention, relevance, and credibility today.
• Excellent verbal communication and presentation skills, including experience influencing senior leaders.
• The ability to simplify complex problems and create clarity in ambiguous, fast-moving environments.
• Preferred Expertise:
• Experience in consumer technology, travel, design, lifestyle, or other culturally influential brands.

Preferred

• Experience in consumer technology, travel, design, lifestyle, or other culturally influential brands.
• A genuine passion for travel and for Airbnb; hosting experience is a strong plus.
• An integrated marketing mindset and experience shaping storytelling across multiple channels and markets.
• A strong visual sensibility and an understanding of how strategy translates into creative expression.
• A track record of bringing cross-functional teams together around a single, motivating strategic idea.
• Strong judgment, intellectual curiosity, and close attention to detail.
• A generous and low-ego working style that builds trust across functions and levels.
• An active curiosity about culture: you notice what is gaining energy, what is losing relevance, and why—and bring that perspective into the work before anyone has to ask.

Benefits

• This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.