Responsibilities

• Assists with updates of the City and Tourism Program websites, including production and editing, and additionally may include creating and curating on-brand digital content in support of established branding and communication goals.
• Executes regular website optimization updates and routine maintenance, and suggests updates and upgrades for accessibility and functionality.
• Tracks and reports on the performance of websites and promotional campaigns.
• Implements website content strategy organization-wide using design guidelines and best practices to improve user experience and engagement.
• Implements and assists with maintenance of style guidelines. Maintains content integrity and regularly monitors sites for out-of-date, obsolete, conflicting or missing content, and broken/misdirected links.
• Regularly monitors the City’s and Tourism Program’s websites for accuracy, functional navigation and visual appeal, and edits as necessary.
• Builds iframes, widgets and web forms, and creates graphics to elevate the user experience.
• Tracks website metrics and regularly reports to supervisors.
• Publishes press releases, calendar events, blogs and other content as needed.
• Suggets future modifications to websites and keeps abreast of new technologies and software to help improve the City’s online marketing presence.

Requirements

• Bachelor’s degree from an accredited college or university in Marketing, Communications, Information Technology, or a related field.
• Three years of increasingly responsible experience in marketing and website management is required; or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for the job duties.
• Possession of, or ability to obtain, a valid Arizona driver’s license within two months of hire.
• Experience with CMS and the publishing process.
• Experience with Google Analytics 4 (GA4), HTML, database and website tool creation, and the Adobe Creative Suite.
• Generative Engine Optimization (SEO) knowledge and best practices.
• Familiarity with data-driven decision-making in marketing, public relations, and promotional opportunities.

Preferred

• Experience with Simpleview and ActOn preferred.
• Experience with Vision/govAccess preferred.
• Knowledge of Sedona’s tourism industry and the City’s desire to seek balance between the tourism economy and resident quality of life.