VP of Marketing

USA (Remote)

$250K/yr – $325K/yrSenior Level8+ years expFull time

Posted 2 hrs ago

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Job Summary

Own the end-to-end paid acquisition strategy across Paid Search, Social, Native, and Affiliate, translating targets into channel goals, and driving P&L and gross-margin outcomes. Build and govern a structured testing roadmap, forecasting cadence, and performance discipline while leading affiliate media strategy and governance; partner with Finance and Analytics to ensure accurate measurement, reporting, and actionable insights.

Own end-to-end paid acquisition strategy and P&L with a focus on margin and performance.
Lead testing, forecasting, governance, and affiliate channel strategy across platforms.

Job Description

Responsibilities

Own the end-to-end strategy for all paid acquisition channels, including Paid Search, Social, Native, and Affiliate media.
Translate company-level targets into clear channel-level goals and execution plans tied to gross margin, efficiency, volume, and quality.
Define the role each channel plays within the portfolio and dynamically reallocate spend based on performance, demand signals, and forecast changes.
Build and maintain a structured testing roadmap across bidding, targeting, creative, landing pages, and conversion flows.
Own the Acquire business P&L performance and be directly accountable for delivering the 2026 gross margin target of $5.5 million.
Establish disciplined forecasting, pacing, and budget management processes with daily and weekly performance monitoring.
Identify variance drivers early and implement corrective actions to protect margin and forecast integrity.
Partner with Finance and executive leadership to align on forecasts, explain performance outcomes, and maintain tight accountability to plan.
Set best practices and operating standards for media buying across platforms, including campaign structure, bid management, QA, and optimization cadence.
Ensure execution is fast, disciplined, and repeatable through documented playbooks, performance reviews, and escalation frameworks.

Requirements

8+ years in performance marketing/media buying, including 3+ years leading channel strategy across Paid Search, Social, Native, and Affiliate.
Direct P&L or gross margin ownership at comparable scale (multi-million dollar), with accountability for the number, not just influence over it.
Hands-on ownership of an affiliate channel as a media-buying function: sourcing, onboarding, scaling partners, and setting pricing, quality, and governance standards.
Strong grasp of attribution, conversion definitions, and reporting fidelity, including building leading indicators that predict margin outcomes.
Proven people leadership: hiring, coaching, and performance-managing a media buying team.
Cross-functional credibility with Finance, Compliance, Product, and Sales to align competing priorities.
Experience operating in a regulated insurance environment, ideally spanning multiple product lines and regulators (e.g., CMS for Medicare, state DOI for Life/ancillary); MPA's platform now spans both.

Preferred

Experience leading a team through platform policy or attribution shifts (e.g., iOS privacy changes, Google policy updates).
Background in a multi-product licensed-distribution business where one acquisition engine feeds more than one regulated product line.
Familiarity with AI-driven martech (lead scoring, real-time routing) from the marketing or product side.