Responsibilities

• Own the end-to-end strategy for all paid acquisition channels, including Paid Search, Social, Native, and Affiliate media.
• Translate company-level targets into clear channel-level goals and execution plans tied to gross margin, efficiency, volume, and quality.
• Define the role each channel plays within the portfolio and dynamically reallocate spend based on performance, demand signals, and forecast changes.
• Build and maintain a structured testing roadmap across bidding, targeting, creative, landing pages, and conversion flows.
• Own the Acquire business P&L performance and be directly accountable for delivering the 2026 gross margin target of $5.5 million.
• Establish disciplined forecasting, pacing, and budget management processes with daily and weekly performance monitoring.
• Identify variance drivers early and implement corrective actions to protect margin and forecast integrity.
• Partner with Finance and executive leadership to align on forecasts, explain performance outcomes, and maintain tight accountability to plan.
• Set best practices and operating standards for media buying across platforms, including campaign structure, bid management, QA, and optimization cadence.
• Ensure execution is fast, disciplined, and repeatable through documented playbooks, performance reviews, and escalation frameworks.

Requirements

• 8+ years in performance marketing/media buying, including 3+ years leading channel strategy across Paid Search, Social, Native, and Affiliate.
• Direct P&L or gross margin ownership at comparable scale (multi-million dollar), with accountability for the number, not just influence over it.
• Hands-on ownership of an affiliate channel as a media-buying function: sourcing, onboarding, scaling partners, and setting pricing, quality, and governance standards.
• Strong grasp of attribution, conversion definitions, and reporting fidelity, including building leading indicators that predict margin outcomes.
• Proven people leadership: hiring, coaching, and performance-managing a media buying team.
• Cross-functional credibility with Finance, Compliance, Product, and Sales to align competing priorities.
• Experience operating in a regulated insurance environment, ideally spanning multiple product lines and regulators (e.g., CMS for Medicare, state DOI for Life/ancillary); MPA's platform now spans both.

Preferred

• Experience leading a team through platform policy or attribution shifts (e.g., iOS privacy changes, Google policy updates).
• Background in a multi-product licensed-distribution business where one acquisition engine feeds more than one regulated product line.
• Familiarity with AI-driven martech (lead scoring, real-time routing) from the marketing or product side.

Benefits

• Paid Time Off.
• Paid Company Holidays.
• Medical, Dental, Vision, Life Insurance, HSA, FSA, and more.
• 401 (K) savings plan with company matching up to 3%.
• Work-Life Resources for you and your family.
• Discounts with Hotels, Rental Cars, Entertainment, Attractions, & More!
• Maternity/Paternity/Adoption paid leave.
• Referral program.
• Company-supplied computer equipment.