Responsibilities

• What you will own 1. Strategy, paid and organic Positioning, messaging, channel mix, budget allocation. You set CAC, payback and pipeline targets and you defend them with numbers. You decide what gets funded and what gets killed. 2. Execution This is not an advisory seat. You run the strategy into the ground floor with the team every single week and you are accountable for the output, not for the plan. 3. Retention Work with product and engineering to build the retention layer inside the app: onboarding, activation, lifecycle triggers, in-app comms. Acquisition is half the job. Keeping merchants is the other half. The scope - Paid ads : own the media buying team, budgets, creative testing, scaling - Social media : own the SMM team across LinkedIn, X, TikTok, YouTube, Instagram - Influencers : own the influencer team, from sourcing to negotiation to attributed performance - Email and lifecycle : full ownership of the email engine, acquisition through retention - Events and shows : own our presence at ecommerce and payments events, from booth to closed pipeline - Online reputation : own how Tagada shows up publicly, Trustpilot, G2, review platforms, communities, and the narrative around the brand

Requirements

• Have built and scaled marketing at a SaaS, fintech or ecommerce company and have the numbers to prove it
• Have run serious paid budgets and can talk CAC, LTV, payback and channel economics without hiding behind impressions
• Have managed specialists across multiple channels and made them measurably better
• Are as comfortable writing the hook as reading the cohort report
• Live in the DTC and performance marketing world, because that is exactly who our merchants are
• Operate without supervision. Nobody here is going to chase you for a status update