Responsibilities

• Design and execute advanced search and Generative Engine Optimization (GEO) strategies to measurably improve organic visibility and drive client revenue.
• Oversee technical SEO and execute on-page optimizations including metadata, heading structures, internal linking, and schema markup using SEMrush, Screaming Frog, and Google Search Console.
• Apply GEO best practices focusing on entity clarity, answer-optimized formatting, and authoritative content signals to earn cited or featured placements in AI/generative engine results.
• Track organic performance and proactively translate complex data into strategic trends and actionable recommendations for internal teams.
• Lead the UX strategy and optimized programs to reduce user friction, maximize engagement, and lift conversion rates across client websites.
• Develop and conduct A/B and multivariate tests to optimize web pages and improve user experience.
• Design wireframes and optimize website layouts with a strict focus on usability, aesthetics, and conversion rate optimization (CRO).
• Design and launch personalized landing pages and on-site experiences based on precise audience segmentation, behavioral data, and lifecycle stages.
• Tailor copy and web experiences specifically for omnichannel marketing campaigns (paid ads, email, organic social, etc.) to maximize user conversion.
• Build and maintain comprehensive GA4 reporting frameworks, focusing on strategic event tracking, custom audience building, and conversion configuration to ensure absolute data integrity