Responsibilities

• Develop and execute comprehensive marketing strategies aligned with company goals, focusing on brand awareness, customer acquisition, and revenue growth.
• Lead the planning, setup, and management of digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and paid search marketing channels.
• Oversee website management using content management systems like WordPress, ensuring site content is optimized for SEO using advanced SEO tools and keyword research techniques.
• Manage social media marketing efforts by creating engaging content, launching advertising campaigns, and analyzing performance metrics to boost audience engagement.
• Utilize web analytics reporting tools such as Google Analytics and Google Tag Manager to monitor campaign performance, generate insights, and refine strategies for improved ROI.
• Coordinate creative assets using Adobe Creative Suite (Photoshop, Illustrator) for graphic design needs and content creation purposes.
• Implement marketing automation tools to streamline campaigns, nurture leads through email marketing initiatives, and enhance conversion optimization efforts.

Requirements

• Proficiency in SEO tools, SEM (Search Engine Marketing), Google AdWords, Google Analytics, and web analytics reporting to track performance metrics effectively.
• Strong technical skills including HTML, CSS, JavaScript, SQL for website management and digital campaign setup.
• Experience managing paid advertising campaigns across social media platforms such as Facebook Advertising and social media advertising campaigns.
• Expertise in content creation, copywriting, graphic design using Adobe Photoshop or Adobe Creative Suite to produce compelling visual assets.
• Knowledge of marketing automation platforms to optimize email marketing efforts and nurture customer relationships.
• Ability to analyze data through web analytics tools to inform strategic decisions in digital marketing campaigns.
• Familiarity with e-commerce platforms and content management systems to support online sales initiatives.
• Excellent project management skills with the ability to coordinate multiple campaigns simultaneously while maintaining attention to detail in website management and digital campaign execution.