Responsibilities

• Manage and grow GS Medical’s social media presence across all platforms including LinkedIn, Instagram, and other relevant channels — creating content, scheduling posts, and tracking engagement.
• Develop and execute marketing outreach campaigns targeting surgeons, hospitals, and healthcare professionals in target markets.
• Create and maintain marketing materials including product brochures, case study summaries, conference materials, and digital content.
• Coordinate conference participation, trade show presence, and industry event logistics.
• Monitor competitive landscape and provide regular updates on competitor marketing activity and market trends.
• Support the development of educational content for surgeon training, cadaver labs, and product launches.
• Serve as a primary point of contact for surgeon communication, maintaining active and professional relationships with GS Medical’s surgeon accounts and key opinion leaders.
• Coordinate surgeon outreach including meeting requests, follow-up communications, product feedback collection, and educational program invitations.
• Manage surgeon advisory board and design group communications, scheduling, and documentation.
• Organize and coordinate surgeon dinners, fellow and resident meetings, and other surgeon engagement events.

Requirements

• 3 or more years of experience in marketing, surgeon relations, HCP engagement, or a related role within the medical device or healthcare industry.
• Strong written and verbal communication skills with the ability to engage professionally with surgeons and clinical staff.
• Proficiency in social media management, content creation, and digital marketing tools.
• Familiarity with HCP compliance requirements including Sunshine Act / Open Payments reporting.
• Highly organized, detail-oriented, and capable of managing multiple priorities simultaneously.
• Comfortable working independently in a small company environment with limited oversight.
• Bachelor’s degree in marketing, Communications, Life Sciences, or a related field.

Preferred

• Experience in spine, orthopedics, or surgical medical device marketing.
• Existing relationships with spine surgeons or OR clinical staff.
• Experience managing consulting or speaker bureau agreements and HCP documentation.
• Familiarity with cadaver lab coordination or surgical education programs.

Benefits

• Health Insurance, 401K with match, PTO