Responsibilities

• - Act a Consultant to clients and internal stakeholders
• - Operate as solutions partner for clients and agencies, covering product adoption, campaign strategy, and optimization to link marketing objectives to business outcomes.
• - Stay current on product developments, market trends, vertical movements, and competitor activity to advise clients and internal teams with forward-looking recommendations.
• - Build Test & Learn frameworks leveraging TikTok’s measurement solutions (BLS, CLS, Ad Effectiveness, Incrementality, etc.) to demonstrate full-funnel business impact.
• - Drive and facilitate the adoption and correct implementation of Pixels, SDKs, Mobile Measurement Partners (MMPs), and TikTok Shop integrations, ensuring technical accuracy and functionality.
• - Develop and deliver narratives, workshops, and business reviews to upskill clients, agencies, and cross-functional partners on TikTok solutions and best practices.
• - Clearly articulate and establish the value of TikTok within the client’s media mix and long-term communication strategy.
• - Manage and grow post-sale relationships with clients and agencies, serving as the technical and strategic point of contact.
• - Review and challenge media plans with a hands-on perspective, providing actionable recommendations for success.
• - Own end-to-end campaign executional checks: campaign setup validation in TikTok Ads Manager (naming conventions, tracking, placements, optimization settings), creative QA, and compliance.

Requirements

• - 5+ years in client services, account management, or campaign management in digital performance marketing, with hands-on expertise in ads platforms.
• - Solid understanding of digital media KPIs and how to optimize against them across awareness, consideration, and performance objectives.
• - Proven experience managing complex campaign portfolios across branding and performance advertisers, including multi-market coordination.
• - Proficiency in campaign analytics and reporting tools (Excel, Thinkcell, dashboards), with ability to extract actionable insights from platform data.
• - Detail oriented, analytical and a creative problem solver

Preferred

• - Comfortable with revenue-bearing responsibilities and managing team targets
• - Experience with App/Leads/Shopping Ads/E-commerce marketing
• - Demonstrated ability to implement and troubleshoot conversion tracking via Pixels, SDKs, and Mobile Measurement Partners.
• - Experience with 3rd party ad measurement verification partners (such as IAS and DV)
• - Proven ability to diagnose and solve platform-related issues (e.g., delivery, optimization, attribution gaps, or creative disapprovals) by working directly with product and engineering teams.
• - Track record of building and executing strategic education programs to drive product adoption.