Website Content, and Marketing Manager

Responsibilities

• event planning and project management
• venue and vendor coordination
• domestic and international travel and logistics
• support for high-level foreign delegations and U.S. Government participants
• participant recruitment, outreach, and registration
• development of agendas, itineraries, and event materials
• interpretation and translation
• audiovisual and virtual event support
• transportation, lodging, and other on-site logistics
• post-event monitoring, evaluation, data analysis, reporting, and closeout activities

Requirements

• At least five (5) years of experience developing and managing event websites, digital content, marketing campaigns, social media, and participant outreach for conferences, forums, trade missions, trainings, or similar events.
• Demonstrated experience using digital communications to increase awareness, support registration, provide participant information, and promote event objectives.
• Experience may include developing and maintaining event websites and registration platforms; creating promotional materials, email campaigns, digital graphics, social media content, and other outreach products; managing participant communications; tracking registration and engagement data; and coordinating marketing campaigns across multiple channels.
• Experience ensuring the accuracy, consistency, and timely publication of event information and coordinating content approvals with relevant stakeholders.
• Experience supporting international, government, trade, or business-focused events may be required depending on the applicable Task Order.

Preferred

• Demonstrated knowledge of international trade, including industry and sector expertise, trade capacity building, and U.S. commercial opportunities, with the ability to identify appropriate foreign delegates, U.S. businesses, technical experts, site visits, speakers, and business briefing participants that will most effectively accomplish USTDA’s objectives for a particular RTM, Conference, Forum, Training, or similar event.
• Expertise in planning, organizing, and executing RTMs, Conferences, Forums, Trainings, and other events in the United States and overseas, including in-person, virtual, and hybrid formats, and the demonstrated capacity to successfully manage multiple events and Task Orders concurrently across different countries, cities, time zones, and sectors.
• Expertise in identifying, vetting, and coordinating with appropriate technical and industry experts who can support the planning, development, and execution of sector-specific events and ensure that event programming is technically relevant and responsive to USTDA’s objectives.
• Expertise in identifying, recruiting, and securing appropriate speakers, moderators, U.S. companies, government representatives, and other stakeholders for events related to U.S. commercial opportunities in USTDA target markets.
• Expertise in domestic and international travel planning and implementation, including the coordination of complex, multi-country and multi-city itineraries, air and ground transportation, lodging, visas and other travel documentation, and travel-related changes or disruptions.
• Expertise in coordinating interpretation and translation services, including assessing language requirements, securing qualified interpreters and translators, coordinating simultaneous and consecutive interpretation, and managing translated event materials and supporting documentation.
• Demonstrated ability to provide excellent customer service and responsive support to USTDA personnel, foreign delegates, U.S. Government officials, U.S. companies, speakers, vendors, and other event participants, including the ability to professionally address changing requirements and time-sensitive issues.
• Expertise in venue sourcing, vendor management, event logistics, audiovisual production, registration, transportation, catering, and other operational requirements necessary to execute professional and well-managed events.
• Expertise in marketing and conducting targeted outreach for events, including the use of websites, email campaigns, social media, and other communications tools to recruit appropriate participants, publicize events in advance, and disseminate information during and following an event.
• Expertise in diplomatic protocol and the professional management of foreign delegations, senior government officials, and other high-level participants in the United States and overseas.