Responsibilities

• Lead and manage all website projects, including new site builds, content overhauls, and strategic digital initiatives, supervising the project(s) and coordinating project team members as necessary, ensuring a quality end-product.
• Serve as the lead web designer and front-end developer, creating and building new designs, solutions, and improvements as new problems and projects arise. Responsible for creating a cohesive look & feel across the entire family of College websites, keeping them aligned with the mission of the College and the established branding standards and style guidelines.
• Perform all necessary website testing and debugging (code validation, browser compatibility, platform compatibility, screen size optimization, accessibility compliance).
• Develop and maintain overall content strategy and content organization. Guide and manage content quality standards among content editors.
• Manage and update web content across OCC's digital properties, ensuring accuracy, consistency, and adherence to brand and accessibility standards.
• Provide leadership in the development of the College's strategic web architecture. Optimize site structure and navigation to enhance usability and ensure a seamless experience for prospective students and other audiences. Guide and inform coding strategy to ensure stability, longevity, efficiency, ease of maintenance, and flexibility.
• Assist in developing and executing SEO (search engine optimization) strategies to improve website visibility, including keyword research, content optimization, and tracking performance to support the digital marketing efforts and drive traffic.
• Monitor website performance using tools like Google Analytics and provide insights to improve user experience and engagement.
• Develop effective working relationships with faculty, administration, staff, students, and vendors. Understand the changing objectives, needs, and culture of OCC and use this awareness to adjust and maintain the proper alignment of the College websites.
• Serve as the key point of contact for all assigned web-related issues, projects and initiatives.

Requirements

• Bachelor's degree from a regionally accredited college, university or foreign equivalency.
• Three (3) years of experience in web content management or digital marketing role.
• Proficiency with content management systems.
• Project management experience.
• Solid writing, editing, and proofreading skills tailored for digital platforms, with the ability to adapt and repurpose existing content for web and other digital formats.
• Solid understanding of HTML, CSS, and UX/UI best design practices.
• Experience with graphic design and multimedia tools (Adobe Creative Suite, Canva, Figma).
• Experience with compliance and web accessibility standards and mobile-first design.
• Strong problem-solving skills and ability to troubleshoot website issues effectively and timely.

Preferred

• Master's degree from a regionally accredited college, university or foreign equivalency.
• Solid understanding of SEO best practices, including structuring content for search visibility and optimizing metadata.
• Knowledge of web industry trends, technologies, and standards, and experience in recommending and applying new technologies.
• Higher education web experience.
• Experience in contributing to the development of strategic web architecture.
• Experience performing information gathering, and UX/UI testing focus groups and surveys.
• Strong proficiency with Drupal content management system.
• Bilingual in English and Spanish preferred. English and another language will be considered.