Web Optimization (CRO) Marketing Specialist at SolarWinds | Austin, TX

Web Optimization (CRO) Marketing Specialist

Austin, TX (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 5 months ago

Drive web optimization and experimentation to improve engagement and conversions across the SolarWinds digital journey.

Own design and execution of A/B tests in Optimizely and translate results into actionable insights.
Align with BU Owners and cross-functional teams to develop and prioritize the experiment roadmap.
Use Adobe Analytics/Tableau to identify trends, conversion barriers, and opportunities for optimization.

Support demand generation and campaign teams in activating personalization for audience-based and campaign initiatives.
Partner with BU Owners to develop and manage the experiment roadmap, including hypothesis development, prioritization, and performance evaluation.
Collaborate closely with UX, analytics, paid media, SEO, and campaigns in ideating and prioritizing test concept plans.
Use Optimizely to design and execute build A/B tests, including configuration, governance, experimentation, and ongoing optimization.
Partner closely with Web Development & Marketing Operations to align priorities and execute optimization initiatives.
Use Adobe Analytics and Tableau to monitor website analytics to identify trends, conversion barriers, and opportunities to improve engagement, user experience, and form conversion.
Translate test results into actionable insights and continuously apply learnings to improve website performance.
Establish scalable optimization frameworks and best practices playbooks that enable continuous improvement over time.
Leverage AI tools to accelerate test ideation, UX analysis and variant creation, and performance insights.

Expertise in web analytics (preferably Adobe Analytics), experimentation platforms (preferably Optimizely), and content management systems (CMS).
Exceptional communication and collaboration skills and can thrive in a fast-paced, cross-functional environment.
Experience collaborating with UX designers, developers, demand generation, and marketing operations teams.
Highly organized, analytical and detail-oriented with a bias toward action.