Web & E-Commerce Specialist at Safari Sun | Altamonte Springs, FL | $55K/yr – $75K/yr

Web & E-Commerce Specialist

Altamonte Springs, FL (On-site)

$55K/yr – $75K/yrMid Level2+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Lead Safari Sun’s e-commerce web presence by owning WordPress/WooCommerce health, UX, and on-site SEO to drive store performance.

Own the look and feel of safarisun.com across pages and stores
Must-have: 2+ years WordPress/WooCommerce production and strong CSS/HTML
Standout: Cross-functional ownership of hosting/Cloudflare and analytics to optimize conversions

Own the look and feel of safarisun.com—fix CSS issues, maintain visual consistency, and improve UX across product pages, landing pages, and company stores.
Build and optimize product pages that convert—compelling layouts, clean imagery, proper structured data.
Manage our Google Merchant Center feed: troubleshoot disapprovals, optimize product data, keep listings current.
Monitor GA4 dashboards and translate data into actionable insights—what’s working, what’s broken, what to test next.
Handle on-page SEO: meta tags, headings, internal linking, image optimization, schema markup.
Implement AEO (Answer Engine Optimization) best practices so our content surfaces in AI-powered search results.
Maintain WordPress and WooCommerce: plugin updates, security patches, performance monitoring, staging/production deployments.
Coordinate with our hosting + Cloudflare infrastructure—you don’t need to be a sysadmin, but you should be comfortable reading logs and diagnosing 403s or caching issues.
Support company store deployments as we migrate from Inksoft to WooCommerce.
Collaborate with the art team on lifestyle product imagery and marketing creative.

2+ years working hands-on with WordPress and WooCommerce in a production environment.
Strong CSS/HTML skills—you can look at a design and build it without a framework holding your hand.
A genuine eye for design and product presentation. You notice when something is 2px off.
Working knowledge of Google Merchant Center, GA4, and Google Search Console.
Familiarity with SEO fundamentals and emerging AEO/AI search optimization.
Comfort with basic PHP (enough to customize WooCommerce templates, not build plugins from scratch).
Experience with Git for version control.

Experience with e-commerce in decorated apparel, promotional products, or manufacturing.
Familiarity with structured data / schema.org markup.
Experience with Cloudflare configuration and caching.
Comfort using AI tools (ChatGPT, Claude, Cursor, etc.) to accelerate your work.
Basic understanding of Meta/Google ad platforms for coordination with paid campaigns.