Web and Digital Experience Specialist

Responsibilities

• Platform & Content Management: Maintain and update dealership websites, custom landing pages, and campaign-specific assets across corporate and automotive CMS environments.
• Conversion Rate Optimization (CRO) & UX: Review user journeys, heatmaps, and funnel performance to implement data-backed improvements to mobile navigation, page layouts, form placement, and call-to-action (CTA) mechanics.
• Technical SEO & Site Health: Monitor and improve technical search fundamentals, including mobile performance, Core Web Vitals, URL structure, metadata, redirects, and local schema markup.
• Tracking & Tag Architecture: Deploy, verify, and audit tracking tags, conversion events, and pixels across platforms using Google Tag Manager (GTM) to ensure data integrity in Google Analytics 4 (GA4).
• Vendor & Platform Coordination: Serve as the day-to-day technical liaison with primary automotive website providers and third-party digital tool partners to troubleshoot issues, implement scripts, and launch new rooftop features.
• Marketing Campaign Enablement: Rapidly build and test conversion-focused landing pages supporting paid search, email marketing, and seasonal sales promotions.
• Performance Analysis: Regularly report on site speed, technical health, conversion KPIs, and platform stability using GA4, Google Search Console, and native platform dashboards.

Requirements

• Experience working with WordPress website platform and content management systems (CMS) for websites and email services.
• Background working with Automotive dealer platforms is a plus but not required.
• Competent grasp of SEO best practices and techniques.
• Knowledge of web analytics and content optimization.
• Excellent oral and written communication skills with attention to detail regarding grammar, spelling, structure, and accuracy.
• Ability to utilize graphics, photography, and video. Some graphic design/editing capabilities are preferred.
• Working knowledge of Google Analytics, Adobe Creative Suite (Photoshop), and Microsoft Word.
• Strong organization and time management skills with the ability to work on multiple projects simultaneously.
• Maintain working relationships with team members throughout the organization's many departments.
• Ability to handle multiple priorities and tight deadlines.

Benefits

• Paid time off
• 401k retirement plans with generous company match
• Medical insurance
• HSA and FSA plans
• Dental care
• Vision coverage
• Short- and long-term disability
• Life insurance
• Critical illness insurance
• Hospital indemnity insurance