Senior Content Strategist - Freelance
AKQA
New York City, NY (Remote)
$156K/yr - $195K/yrIn-houseContractSenior level8+ years exp.
16 hrs ago
Web Content Strategist
Fairfax County, VA (Hybrid)
$72K/yr – $90K/yrMid Level3+ years expFull time
Posted 2 hrs ago
Job Summary
Owns the web content lifecycle from creation to publication, ensuring accurate, compliant pages across product and rate sections while coordinating with Marketing, analytics, and accessibility efforts.
- Own content calendar and publishing cadence aligned to campaigns
- Ensure regulatory compliance and WCAG accessibility
- Track performance with analytics and iterate
Job Description
Responsibilities
- Write, edit, and publish web content in Umbraco CMS across product pages, rate pages, articles, and landing pages, maintaining Apple FCU's brand voice and visual standards
- Maintain a consistent publishing cadence and content calendar in coordination with Marketing campaigns and product launches
- Collaboration with quarterly reviewers/department heads to coordinate content reviews and product objectives.
- Ensure all product, rate, and disclosure content is accurate, current, and reviewed for regulatory compliance before publishing
- Structure and rewrite priority pages (rate pages, loan and account comparisons, eligibility content) in clear Q&A and comparison formats optimized for extraction by AI answer engines
- Apply on-page SEO best practices — metadata, header structure, internal linking, keyword strategy — across all new and existing content
- Implement and maintain structured data (schema.org markup: Organization, FAQPage, FinancialProduct/LoanOrCredit) across content types
- Monitor Apple FCU's presence and accuracy in AI-generated answers to common member questions, flagging gaps or misrepresentations
- Use Data Studio, PowerBI and web analytics to track content performance and identify pages that need revision or expansion
- Maintain site compliance to keep loan, rate, and account content aligned with NCUA and regulatory disclosure requirements
Requirements
- Bachelor’s degree in marketing, communications, digital media or a related field, or an equivalent combination of education and relevant experience.
- 3+ years of experience in web content writing, digital content strategy, or content marketing, ideally in financial services, banking, or another regulated industry
- Hands-on experience with a CMS platform (Umbraco strongly preferred; experience with a comparable structured CMS will be considered)
- Demonstrated understanding of SEO fundamentals: on-page optimization, metadata, internal linking, and keyword research
- Excellent, precise writing and editing skills, with the ability to make technical/financial information clear and member-friendly
- Comfort working within a compliance-reviewed content process and regulatory disclosure requirements
Preferred
- Working knowledge of Answer Engine Optimization (AEO) and how AI answer engines surface and cite web content
- Familiarity with schema.org structured data and how it's implemented within a CMS
- Experience with Google Analytics/Looker Studio, Google Search Console, or comparable web analytics and reporting tools
- Experience writing for or working within a credit union, bank, or other financial institution
- Familiarity with WCAG accessibility standards for web content
- Experience with marketing automation platforms such as Salesforce Marketing Cloud (SFMC)
Benefits
- Medical, dental and vision coverage
- 401(k) with employer match
- Paid time off and 11 paid federal holidays
- Paid volunteer time to give back
- Tuition reimbursement and ongoing training opportunities
- Annual TEAM Bonus plan.
Apple Federal Credit Union
Apple FCU is ranked as a top 100 credit union nationwide, serving more than 260,000 members with $5 billion in assets. We offer everything you’d expect from a financial institution, but it’s our personalized service that truly reflects the Apple FCU difference that transforms banking from a chore into an experience.We’re grateful for every member who chooses to be a part of the Apple family. That’s why we work hard to treat our members better than the place down the street. One way we do that is by offering the kind of attention and service that helps tackle basic and complex financial situations. We want to help fulfill dreams.Be a dream maker: search positions at https://www.applefcu.org/careers! Apple is continually looking for talented, hard-working, service-oriented people. Apple strives to be an employer of choice by offering a competitive compensation package, which includes: market-based pay, generous benefits and variable pay opportunities for all positions. Our friendly work environment also offers ongoing internal career development opportunities, a progressive management staff, headquarters fitness facilities and a variety of Northern Virginia locations within easy commuting distance.
Salaries
Posted range
$72K/yr – $90K/yr
Taken straight from the job posting.
Content Strategy median pay in the United States
Most pay falls between $91K and $160K. Based on 301 salaries.
Marketing Team
Marketing Team Size
11 (2% of company)
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
461.1K
Monthly Google Ads Budget
$33.9K
Traffic Source Mix
Search
23.4%
Direct
73.4%
Referral
2.8%
Social
0.1%
Paid
0.2%
Headcount Trend
Current headcount: ~655
News about Apple Federal Credit Union
Links
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