Web Content Specialist

Responsibilities

• Create, update, and optimize web pages that support Rockhurst University’s digital strategy and overall web presence, including daily web content requests from a diverse campus client base
• Ensure web content supports search visibility, AI-driven discovery (AIO), accessibility standards, evolving digital best practices, and is tailored to most current requirements for SEO, AIO and evolving digital best practices
• Conduct routine website content audits to identify outdated content, repair broken links, and maintain streamlined, user-centered sitemap
• Update website on Drupal CMS
• Identify opportunities to improve website functionality, user experience (UX), performance, accessibility, and adherence to web standards
• Monitor web analytics in GA4 and create reports to help inform director and AVP and determine improvements
• Collaborate with marketing team members to implement strategies that improve digital marketing and advertising performance
• Other duties as Assigned – perform other duties, consistent with the incumbent’s skills and qualifications as required by the University in support of the department

Requirements

• Bachelor’s degree in communications, marketing, English, computer science, or a related field
• Two or more years of professional experience managing websites or digital content
• Experience working with a content management system (CMS); Drupal experience preferred
• Strong understanding of search engine optimization (SEO), AI-driven search discovery (AIO), accessibility standards, basic HTML, and analytics

Benefits

• Medical
• Dental
• Vision
• Short- and long-term disability
• Life insurance
• A 37.5-hour work week
• Free undergraduate and graduate classes for employees - 6 credit hour limit per semester
• Free undergraduate classes for spouses and dependent children
• Vacation and sick time along with 15 paid holidays
• Positive work environment