Web Content SEO/GEO Specialist

Responsibilities

• The Web Content – SEO/GEO Specialist is a digital marketing professional within the Office of Marketing and Branding, responsible for optimizing the University’s web content for search engine visibility and generative AI platform inclusion.
• Reporting to the Senior Assistant Director of Web Content, this position applies expertise in search engine optimization (SEO) and generative engine optimization (GEO) to ensure the University’s web properties rank effectively in organic search results and appear prominently in AI-generated responses from platforms such as Google AI Overviews, ChatGPT, and similar tools.
• The Web Content – SEO/GEO Specialist combines technical search expertise with content sensibility, working collaboratively with the web content, copywriting, and digital marketing teams to implement optimization strategies that drive qualified organic traffic and improve the University’s visibility to prospective students searching for academic programs, campus information, and higher education options.

Requirements

• Bachelor’s degree in marketing, communications, digital media, or a closely related field.
• Minimum of two (2) to three (3) years of experience in SEO, digital marketing, or web content with a demonstrated focus on search optimization.
• Demonstrated proficiency with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, Moz, or equivalent).
• Working knowledge of on-page and technical SEO principles and best practices.
• Proficiency with Google Analytics (GA4) for organic traffic analysis.
• Strong analytical skills and ability to interpret search performance data.
• Collaborative approach and strong written communication skills.

Preferred

• Demonstrated knowledge of or active engagement with generative engine optimization (GEO) strategies and AI search platforms.
• Experience in higher education digital marketing or enrollment marketing.
• Familiarity with structured data (schema.org) and technical SEO implementation.
• Google Analytics or Google Search Console certification.
• Experience with content management systems and web publishing.
• Background in content writing with an SEO focus.