SEO MANAGER

Responsibilities

• Manage and execute KOA's organic search and discovery programs across national SEO, local SEO, and Generative Engine Optimization (GEO), aligning work to the broader digital, brand, consumer-growth, and discovery strategies established by Digital leadership.
• Identify organic-search and AI-discovery opportunities and translate them into recommendations and a prioritized work plan spanning technical SEO, content, authority, local search, and digital experience improvements; distinguish meaningful opportunities from isolated requests or ranking fluctuations.
• Manage day-to-day SEO/GEO vendor relationships and performance; coordinate scopes of work, deliverables, timelines, reporting, and performance expectations with Digital leadership, and escalate material scope, capability, or performance concerns.
• Administer and optimize KOA's multi-location SEO and local-listing management tools, coordinate vendor support and adoption, and maintain accurate and scalable management of campground profiles and location data within approved standards.
• Serve as KOA's subject-matter expert across the major SEO disciplines: technical SEO, on-page SEO, content optimization, off-page/authority signals, local SEO, structured data/schema, crawl/indexation, internal linking, information architecture, and search-result presentation.
• Partner with Product and Engineering to identify and prioritize technical SEO requirements and risks, including crawlability, indexability, rendering, canonicalization, redirects, structured data, internal linking, Core Web Vitals, page speed, mobile performance, and platform migrations.
• Partner with Content and Digital Experience teams to improve page usefulness, relevance, information architecture, templates, internal linking, metadata, content quality, and content coverage based on guest intent and search demand.
• Develop recommendations for KOA's evolving GEO and AI-discovery approach, including entity clarity, authoritative content, structured information, citation-worthiness, content accessibility, and emerging machine-readable discovery requirements; coordinate approved improvements with relevant teams.
• Manage implementation and ongoing operation of KOA's local-search program across the campground network, including Google Business Profile (GBP) and other local-profile governance, categories, attributes, photos, posts where appropriate, reviews/reputation signals, local landing pages, citations, directory profiles, duplicate/suppression issues, and location/entity consistency.
• Develop and maintain standards, guidance, and scalable operating procedures with Digital leadership so franchisees and staff understand what KOA manages centrally, what campgrounds manage locally, and how issues are escalated.

Requirements

• Bachelor's degree in marketing, business, communications, technology, or a related field, or equivalent professional experience.
• 3+ years of hands-on SEO experience.
• Strong generalist knowledge across technical SEO, on-page SEO, content strategy/optimization, off-page/authority development, local SEO, and structured data.
• Demonstrated experience with multi-location/local SEO, including Google Business Profile management, local listings/citations, location landing pages, review/reputation signals, and duplicate/profile issue resolution.
• Strong understanding of how site architecture, rendering, crawl/indexation, internal linking, Core Web Vitals, page speed, mobile experience, and platform changes affect organic performance.
• Strong understanding of how content quality, topical relevance, entity clarity, authority, and user intent influence visibility across traditional and emerging AI-powered search experiences.
• Working knowledge of GEO / AI-search optimization and a demonstrated ability to evaluate emerging search behaviors without relying on unproven tactics.
• Experience managing SEO agencies, technology vendors, and/or multi-location SEO platforms; able to hold partners accountable while integrating their work into an internal strategy.
• Strong analytical skills and experience using tools such as Google Search Console, GA4, Google Business Profile performance data, enterprise SEO platforms, local SEO/listing platforms, crawling tools, rank/visibility tracking, and BI/reporting environments.
• Ability to diagnose complex visibility changes by separating search demand, rankings, SERP composition, competitive activity, technical health, content performance, and local signals.

Preferred

• Hands-on SEO experience, preferably supporting a large consumer website, multi-location brand, marketplace, franchise system, travel/hospitality business, or similarly complex digital ecosystem.
• Experience with a headless CMS and modern web architecture.
• Experience with large-scale location or franchise websites and distributed content/profile governance.
• Working knowledge of HTML, JavaScript rendering, HTTP status behavior, schema.org structured data, robots directives, XML sitemaps, and web performance diagnostics.
• Experience with SEO experimentation, content testing, or conversion-rate optimization.
• Experience analyzing visibility across AI search/answer engines and traditional search-result features.

Benefits

• Medical/Vision Insurance
• Dental Insurance
• Health Savings Account
• Flexible Spending Account
• Dependent Care Account
• Paid Life & AD&D Insurance
• Paid Short Term and Long Term Disability
• Voluntary Life & AD&D Insurance
• Voluntary Critical Illness Insurance
• Voluntary Accident Insurance