Senior Manager, SEO & Organic Growth

Responsibilities

• Own and execute the overall SEO and organic growth strategy across national e-commerce and local search.
• Build and maintain a prioritized SEO roadmap based on search demand, customer intent, business value, competition, and performance data.
• Identify opportunities to increase qualified organic traffic, transactions, and revenue across products, categories, content, and locations.
• Develop scalable SEO frameworks and playbooks as the business and franchise network grow.
• Monitor search trends, algorithm changes, competitors, and evolving customer behavior.
• Own technical SEO strategy across crawlability, indexation, site architecture, internal linking, redirects, canonicalization, structured data, and Core Web Vitals.
• Conduct technical audits and translate findings into prioritized, business-focused recommendations.
• Partner with Technology and Development teams to implement SEO improvements and ensure SEO is incorporated into website initiatives and launches.
• Establish technical SEO standards and proactively identify structural issues that could limit organic growth.
• Develop search-driven content and on-page strategy based on customer intent, keyword opportunities, product performance, and competitive gaps.

Requirements

• 7+ years of progressive SEO experience with significant ownership of organic growth strategy.
• Proven experience driving measurable organic traffic, visibility, and revenue growth for an e-commerce or large-scale consumer website.
• Strong AI fluency: you use AI tools (e.g., Claude, ChatGPT, Gemini) daily to work faster and smarter for keyword and intent research, content briefs, technical audits, data analysis, and automating repetitive SEO tasks and you know where human judgment, brand voice, and quality control still matter.
• Deep technical SEO expertise, including site architecture, crawlability, indexation, internal linking, redirects, structured data, and Core Web Vitals.
• Strong understanding of e-commerce search behavior across products, categories, content, and transactional queries.
• Strong hands-on experience with GA4 and Google Search Console, including configuring, validating, and troubleshooting tracking and measurement.
• Ability to independently diagnose data, attribution, and tracking issues and clearly communicate technical requirements to Development teams.
• Advanced experience with Ahrefs, Semrush, Screaming Frog, and related SEO tools.
• Working knowledge of HTML, CSS, JavaScript, and Schema markup.
• Strong understanding of AI search, GEO/AEO, and the evolving search landscape.

Preferred

• Industry Background (Highly Preferred): Previous experience working with a consumer retail brand.
• Business Model Experience (Highly Preferred): Prior experience navigating a franchise, dealer network, or highly distributed multi-unit business model. You understand the complexities of managing local SEO and reviews at scale.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Professional development assistance
• Vision insurance