Responsibilities

• Own web analytics setup, configuration, and ongoing auditing across client accounts
• Implement and maintain conversion tracking, tagging standards, and attribution settings
• Validate conversion tracking pipelines end to end for paid search clients: from ad click through tag firing, platform receipt, call tracking, and CRM lead confirmation
• Monitor the health of paid media platform tags and pixels daily and alert the PPC team immediately when a tracking pipeline breaks
• Conduct recurring tracking audits to catch and resolve discrepancies before they reach client reports
• Surface issues that require architectural decisions to leadership rather than resolving unilaterally
• Build and maintain client-facing dashboards and reports within standardized templates
• QA all dashboards before every strategy call: confirm data sources are connected, date ranges are correct, and data matches native platforms
• Produce platform discrepancy reports reconciling ad platform-reported conversions against actual CRM-confirmed lead volume
• Ensure all reporting connects activity to performance to business outcome

Requirements

• 2-5+ years in an analytics, reporting, or measurement role within a digital marketing agency environment
• Solid understanding of web analytics platforms and how they are configured, audited, and maintained in an agency context (e.g., GA4, Google Search Console, Google Tag Manager, Adobe Analytics, Power BI, Tableau, or similar)
• Understanding of paid media conversion tracking and how data flows from an ad click through a tag, into a platform, and back to a CRM
• Understanding of reporting and dashboard tools used to communicate performance data to clients (e.g., Looker Studio or similar)
• Familiarity with call tracking platforms and how call data is connected to ad platforms (e.g., CallRail, CallTrackingMetrics, or similar)
• Familiarity with local SEO reporting and the metrics that matter for local businesses
• Strong attention to detail and a genuine commitment to data accuracy
• Ability to translate raw data into clear, plain-language findings for non-technical audiences
• Comfortable working independently on recurring tasks with defined deadlines across multiple cadences
• Highly organized with strong follow-through

Preferred

• Experience with paid search platform analytics across Google Ads, Microsoft Ads, or Meta (understanding how each platform attributes conversions and where the gaps are)
• Familiarity with budget pacing monitoring across multi-platform paid media accounts
• Experience with cross-platform lead deduplication and CRM-to-platform reconciliation
• Experience with Google Merchant Center and product feed management, particularly for automotive clients running Vehicle Listing Ads
• Experience with offline conversion tracking and CRM matchback to ad platforms
• Familiarity with lead management or service CRM platforms and their analytics capabilities (e.g., HubSpot, Jobber, Housecall Pro, or similar)