Wayfinder Category Marketer at Bish's RV, Inc. | Meridian, ID

Bish's RV, Inc.

Wayfinder Category Marketer

Meridian, ID (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own category positioning and GTM strategy with a customer-first lens, feeding product decisions and sales enablement while staying ahead of the competition.

Own Category Positioning and messaging across channels to influence product roadmap and sales motion.
Build Category Go-To-Market plans with cross-functional collaboration across product, sales, and marketing.
Lead competitive research and category intelligence to inform launches and field enablement.

Job Description

Responsibilities

Own Category Positioning
Build Category Go-To-Market Plans
Understand the customer deeply
Own competitive research and category intelligence
Translate features into customer benefits
Create sales enablement tools
support product development with market feedback
own category messaging across channels
manage launch readiness
measure category performance

Requirements

Product marketing or category marketing experience
Strong writing, messaging, and communication ability
Competitive research and market analysis skills
Ability to simplify technical product details into customer benefits
Sales enablement and go-to-market planning experience
Project management and cross-functional coordination
Customer-first mindset and comfort working with sales teams
Ability to travel occasionally
Ability to pass a background and drug test

Preferred

RV, powersports, outdoor, automotive, marine, equipment, or durable goods experience preferred
Curious, practical, and detail-oriented
Clear communicator and strong writer
Product-minded and comfortable challenging weak messaging
Able to pass a background and drug test
Occasional travel ability

Benefits

Comprehensive benefits package including medical, vision, dental, and other supplemental coverages
Employee discounts
401K matching
Company-paid life insurance
Gym membership reimbursement
Opportunities for advancement
RV Borrowing Program
Access to a partner insurance agency for personalized quotes and coverage guidance across home, auto, RV, and specialty insurance products
Incredible Team Culture

Bish's RV, Inc.

Bish’s RV is the largest family-owned RV Dealer from coast-to-coast. We've been helping people go camping for over 30 years. Leland “Bish” Jenkins built his family business based on the principles of honesty, fair dealing, and treating customers right. Beginning in Eastern Idaho in the 1940’s with the sale of livestock, Bish Jenkins and his family expanded the business into clothing, saddles, tack and horse trailers.In 1989, one of Bish’s grandsons wanted to purchase an RV from a local dealer. When he didn’t like the price, he called the manufacturer and tried to buy one. But he needed to be a dealer. So, he bought six of them and Bish’s RV was born!For over 30 years, Bish’s RV has expanded from its original location in Idaho Falls, ID to a thriving group of dealerships with locations across the United States. We’re a different kind of RV dealership, dedicated to helping families find the perfect RV to help them create memories that will last a lifetime while also delivering exceptional customer service and treating each customer like family.So, no matter where you live, no matter where you camp, no matter which highway you may travel, you are an important part of the Bish’s RV family of satisfied customers and this is "Where Memories Begin!"If you're interested in joining our team, please visit: https://bishs.com/careers/

Founded in 1991

Meridian, Idaho, USA

482 employees (32 in marketing)

www.bishscareers.com