Responsibilities

• Plan, manage, and execute digital marketing strategy across a variety of ad platforms for multiple clients simultaneously.
• Understanding and execution of paid search and social advertising, including Google, Meta (Facebook, Instagram), TikTok, etc.
• Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or cost-per-acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs.
• Leverage Google Analytics and other tools to review traffic performance and provide ongoing optimization suggestions.
• Create and analyze campaign performance reports to inform relevant teams.
• Prepare research and insights to inform ongoing media recommendations.
• Manage budget allocations and bid parameters to deliver most efficient results.
• Maintain strong media and technology vendor relationships and act as a resource for industry data and trends.
• Constantly learn and experiment new effective bidding, ad placement, and management techniques.
• Manage and leverage each campaign’s risk and loss pool for ongoing testing and experimentation.
• Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets.
• Participate in budget allocation for different channels and platforms.

Requirements

• Experience in digital advertising, including paid search and social platforms. Includes campaign setup, optimization, and reporting to clients.
• Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital marketing.
• Knowledge of the following platforms: Google Ads, Facebook/Meta ads, TikTok.
• Excellent organization, tactical, analytical/data management, Excel, and communication skills.
• Google Ads: 1 year required
• Meta (Facebook/Instagram) Ads: 1 year recommended