Responsibilities

• Strategy
• Define and execute the Walmart Connect channel strategy, including campaign structure, budget allocation, and testing roadmap
• Identify high-impact opportunities to scale performance based on early pilot results and performance data
• Develop channel-specific playbooks for campaign setup, optimization, and reporting
• Translate campaign insights into clear, actionable recommendations for internal stakeholders and (as needed) clients
• Technical / Execution
• Own hands-on keyboard execution across Walmart Connect campaigns (setup, trafficking, optimization, pacing)
• Build and manage campaigns across Sponsored Products, Sponsored Brands, and DSP (as applicable)
• Monitor performance daily and optimize against key KPIs (ROAS, CPA, CTR, conversion rate)
• Troubleshoot performance issues and identify root causes quickly using data

Requirements

• 3+ years of experience in paid media, with direct hands-on experience in retail media networks (Walmart Connect strongly preferred)
• Proven track record of owning and optimizing campaigns hands-on ("in platform" execution is non-negotiable)
• Strong understanding of retail media KPIs, attribution models, and optimization levers
• Demonstrated ability to translate data into actionable insights and strategy
• Experience creating playbooks, training materials, or upskilling internal teams
• Strong communication skills with the ability to simplify complex concepts for different audiences
• Comfortable operating in a fast-paced, ambiguous environment with high ownership and accountability

Preferred

• Experience with other retail media networks (Amazon Ads, Target Roundel, etc)
• Agency experience managing multiple campaigns/clients
• Experience working in client-facing environments