Director, Social Commerce

Responsibilities

• Lead Advertise Purple’s TikTok Shop division, owning client strategy, growth, execution, and overall program performance
• Develop and direct TikTok Shop strategies focused on increasing GMV and building sustainable client growth
• Serve as the primary senior client-facing liaison, communicating strategy, performance, opportunities, and challenges
• Manage, mentor, and develop the Social Commerce team while establishing clear goals, processes, and performance expectations
• Identify and activate growth opportunities across the TikTok Shop ecosystem, including GMV Max, LIVE, Creator Contests, and creator affiliate programs
• Oversee technical integrations and program infrastructure, including TikTok Shop, Shopify, Cruva, Euka, and other third-party platforms
• Monitor client performance and translate data and trends into actionable strategic recommendations
• Iterate on existing department processes and best practices, identifying opportunities to improve how the team operates and scales

Requirements

• BA/BS degree from an accredited university
• Experience managing, mentoring, and developing a team
• Demonstrated experience managing and growing TikTok Shop programs
• Deep understanding of the TikTok Shop ecosystem and the strategies required to successfully scale brands on the platform
• Strong understanding of the technical integrations and operational infrastructure required to run successful TikTok Shops
• Proven client-facing experience with the ability to communicate strategy and performance to key stakeholders
• Familiarity with third-party TikTok Shop tools such as Cruva and Euka and e-commerce platforms such as Shopify
• Strong understanding of TikTok Shop growth levers, including GMV Max, TikTok LIVE, Creator Contests, and creator affiliate programs
• Strong analytical, organizational, communication, and leadership skills with the ability to take ownership of a growing business function

Benefits

• 100% paid employer-paid benefits (health, dental, vision, and life insurance)
• 401k match up to 6%
• Unlimited Vacation
• Mental Health Days
• Flexible Fridays from January to October (offline at 2:00 PM)
• Fully Remote