Senior Ecommerce Manager, Emerging Brands

Responsibilities

• Build and run a testing program in partnership with growth leads designed for low-traffic brands: fewer, bolder tests, smart sequencing, and sound read-outs on small samples, borrowing proven learnings from Grüns where they apply.
• Create new landing pages and optimize existing ones for Nütrops, Müves, Immün, and Jüced from brief to launch using AI-powered workflows, increasing our speed to learning.
• Track daily performance by brand and surface insights with our paid marketing team to align on actions to improve conversion and find where to scale.
• Analyze user behavior (scrollmaps, heatmaps, recordings, sales data) and early customer signals (reviews, support, post-purchase surveys) to uncover friction and generate new test hypotheses.
• Research customer needs to identify how customers differ between emerging brands and what's most important to address with those customers.
• Build and maintain a clear testing roadmap for each emerging brand, planned together with marketing and growth leads.
• Establish repeatable CRO processes (performance monitoring, landing page creation, post-test recaps) that scale as the brands grow.
• Coordinate with designers, developers, and marketing/growth leads to keep testing on track, ensuring cross-functional alignment and reducing delays in the CRO pipeline.

Requirements

• Has 5-7 years of experience doing CRO or Ecom work at a DTC company. Experience at an early-stage or multi-brand DTC business, or running tests on limited traffic, is a plus.
• Is proficient with Claude Code and Claude Design (or similar AI-assisted workflows) for landing page creation end to end, from ideation to design to copy to build.
• Has vast experience with Shopify and/or other order management and sales platforms.
• Is experienced managing a wide arrangement of 3rd party applications to enhance the sales process, and with integrating post-purchase and lifecycle management tools to work with growth team members on improving experiences.
• Has deep experience with an analytics platform (e.g. GA4, Heap, or Adobe Analytics).
• Has deep experience with a testing platform (e.g. Intelligems, FigPii, Amplitude, Kameleoon, or Statsig).

Preferred

• Experience at an early-stage or multi-brand DTC business, or running tests on limited traffic, is a plus.

Benefits

• comprehensive benefits package designed to support the well-being and growth of our team.
• Generous PTO, free Grüns, and a few more perks centered around health and well-being