Senior Ecommerce Manager

Responsibilities

• Drive DTC and Trade ecommerce revenue, conversion rate, AOV and customer lifetime value, with accountability for channel performance.
• Partner with Product on the channel revenue forecast. Track pacing against it, and make sure the team knows when we're off track and why.
• Build and run the ecommerce roadmap. Prioritize initiatives by revenue impact across a multi-purpose site that serves DTC shoppers, Trade customers, service leads and Franchise Owners.
• Manage the promo calendar and how promotions run online. Partner with Product and Finance to balance revenue goals with margin and brand experience.
• Drive conversion rate optimization across product sales and all lead forms.
• Build and run an ongoing A/B testing and experimentation program. Set hypotheses, run tests, read results and roll out the winners.
• Own the Trade shopping experience and improve how Trade customers discover, order and reorder.
• Support the evaluation and launch of new sales channels, such as TikTok Shop and other emerging marketplaces.
• Help build the ecommerce function, including its processes, documentation and structure, as the channel scales.
• Manage daily website operations, including product and SKU setup, tagging, imagery, product detail pages and collection updates across all stores.

Requirements

• 5–7 years of ecommerce experience, including ownership of channel performance or revenue goals.
• Shopify required. Shopify Plus preferred.
• Experience managing a site with multiple functions or audiences, and setting priorities between them using data.
• Experience managing outside development, UX or SEO agencies.
• Hands-on experience with A/B testing and conversion rate optimization.
• Comfortable seamlessly moving between strategy and execution.
• Strong project management and organizational skills; able to juggle multiple timelines and stakeholders.
• Keen eye for detail with proven ability to execute accurately and efficiently.
• Experience in a fast-paced or high-growth environment is preferred.

Preferred

• Re-platform or migration experience.
• Experience with headless site structure.
• Basic HTML/CSS for light troubleshooting.
• Familiarity with Polar, GA4 or similar analytics tools.
• Experience with Trade, wholesale or B2B ecommerce.
• Experience launching on TikTok Shop or other social commerce channels.

Benefits

• Benefits include medical, dental and vision insurance, 401(k) with company match, paid time off and paid holidays, flexible remote work, and an employee discount on NEAT products.