Responsibilities

• Value Proposition Development: Craft and refine differentiated value propositions for MetLife’s full suite of Group Benefits products, grounded in customer needs, competitive dynamics, and market opportunity.
• Product Positioning & Messaging: Define the strategic messaging frameworks that clarify each product’s role, relevance, and advantage within the broader portfolio and benefits ecosystem.
• Strategic Narrative Building: Develop cohesive stories that connect MetLife’s product capabilities to the changing needs of employers, employees, and brokers—shaping how the brand shows up across touchpoints.
• Market & Customer Insights: Partner with Research, Product, and Strategy teams to identify emerging trends, unmet needs, and whitespace opportunities that inform product strategy and messaging.
• Portfolio Storytelling: Establish a clear, compelling narrative that ties MetLife’s diverse product offerings together in a way that resonates with key stakeholders and supports cross-product growth.
• Thought Partnership: Act as a strategic thought partner to Product, Sales, and Marketing leadership providing insight, guidance, and perspective on how to position offerings for maximum impact.

Requirements

• 8 -10+ years of experience in product marketing, brand strategy, or strategic communications, ideally in insurance, financial services, healthcare, or technology.
• Expertise in building differentiated value propositions and translating complex offerings into clear, human-centered narratives.
• Strong analytical thinking with the ability to synthesize market, customer, and competitive insights into actionable strategies.
• Experience working closely with product teams and influencing go-to-market direction without owning execution.
• Exceptional storytelling and strategic writing skills, with an eye for nuance and relevance across audiences.
• Bachelor’s degree required; advanced degree (MBA or similar) preferred.

Preferred

• Advanced degree (MBA or similar) preferred.

Benefits

• Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!