VP, Social Strategic Planning Director

Responsibilities

• Lead social strategy across multiple pieces of business, translating client objectives, audience understanding and cultural context into clear strategic direction.
• Stay closely attuned to changes across social platforms, formats, creator ecosystems, culture and audience behavior; distinguish meaningful shifts from passing noise.
• Develop and present timely, well-reasoned points of view that help clients understand how their social approach should adjust, including implications for content, channels, creators, community and measurement.
• Translate business and communications challenges into actionable social strategies, briefs and recommendations that guide connected agency teams.
• Bring a social-first perspective to integrated planning and creative development, helping teams build ideas that are relevant to how people use and experience social platforms.
• Partner with research, analytics, media, creative and account teams to turn audience, cultural and performance signals into learning and action.
• Establish clear strategic objectives and measurement considerations, using results and ongoing feedback to refine recommendations.
• Proactively identify opportunities across accounts to dive business and agency growth.
• Uphold a high standard of strategic quality and consistency across work, while tailoring the approach to each client’s needs and context.
• Lead, manage and develop a team of social strategists, providing clear direction, regular coaching and meaningful opportunities to grow their strategic and leadership capabilities.

Requirements

• Senior-level experience in social strategy, digital or integrated communications, marketing, or a related field; agency experience is valuable.
• A track record of leading social strategy across clients, brands or business challenges and balancing competing priorities.
• Strong knowledge of social platforms and culture, with the curiosity to explore new features and the judgment to identify which changes matter strategically.
• The ability to turn complex signals and emerging developments into clear, practical recommendations for clients and agency teams.
• Confidence presenting and defending a point of view with senior stakeholders, supported by excellent written and verbal communication skills.
• Demonstrated experience managing, coaching or mentoring experienced strategists, with a genuine commitment to their growth.
• Experience partnering across disciplines such as creative, account, media, research and analytics to deliver connected work.
• A strategic and analytical mindset: able to connect audience, cultural and performance learning to business and communications objectives.
• Comfort collaborating across markets or within a global, matrixed organization, and adapting shared thinking to local needs.
• Strong judgment, organization and adaptability, including the ability to navigate ambiguity and keep work moving in a fast-changing environment.