Responsibilities

• Own Energy Exemplar's global marketing pipeline creation target, with clear accountability for marketing-sourced and influenced pipeline, new logo acquisition, and contribution to closed-won revenue.
• Partner closely with Sales leadership to establish shared pipeline targets, priority accounts, market opportunities, and go-to-market plans.
• Build and execute a global revenue marketing strategy that drives sustainable pipeline growth across key segments, regions, and customer groups.
• Own and scale Energy Exemplar's global Account-Based Marketing (ABM) strategy, with a particular focus on the company's highest-value strategic accounts.
• Develop targeted ABM programs that engage key decision-makers and buying committees, create new opportunities, and accelerate existing pipeline.
• Lead the development and execution of integrated global campaigns across digital, content, ABM, events, field marketing, partners, and customer marketing.
• Own the global field and event marketing strategy, ensuring investment is directly connected to target accounts, pipeline creation, and revenue outcomes.
• Oversee Energy Exemplar's flagship Xcelerate and Xplore events, with clear measurement of engagement, pipeline generated, opportunity progression, and closed-won revenue.
• Build a scalable partner marketing strategy in collaboration with Partnerships and Sales to generate partner-sourced and partner-influenced pipeline.
• Develop a unified customer marketing strategy that increases advocacy, referrals, cross-sell and expansion opportunities across Energy Exemplar's customer base.

Requirements

• 10+ years of progressive experience in demand generation, revenue marketing, growth marketing, or a related discipline within enterprise B2B SaaS, including at least 2 years operating at VP level or equivalent.
• Proven track record of owning and delivering against significant pipeline targets, with clear examples of marketing's measurable contribution to pipeline creation, new logo acquisition, and closed-won revenue.
• Deep expertise in Account-Based Marketing (ABM), with experience building and scaling successful ABM programs for strategic enterprise accounts and complex buying committees.
• Strong understanding of complex, long-cycle enterprise sales environments and how Marketing can create, influence, and accelerate opportunities throughout the buying journey.
• Demonstrated success building and executing integrated global demand generation strategies across campaigns, digital, content, events, field marketing, partner marketing, and customer marketing.
• Proven experience working in close partnership with senior Sales leadership, establishing shared pipeline goals, account priorities, and go-to-market strategies.
• Strong commercial and analytical mindset, with the ability to use pipeline metrics, attribution data, funnel analytics, conversion rates, and ROI to make informed investment decisions.
• Experience establishing robust marketing attribution, pipeline reporting, forecasting, and performance frameworks, with the ability to communicate results effectively to executive and Board-level stakeholders.
• Demonstrated experience leading and developing high-performing, globally distributed marketing teams across multiple regions and disciplines.
• Strong leadership capability with a track record of setting clear expectations, creating accountability, developing talent, and building commercially focused teams.