VP, Revenue Growth Management

Responsibilities

• Serve as the enterprise leader and process owner for Revenue Growth Management and the local Value Maneuver agenda across pricing, revenue management, channel management, and NPD value-chain decisions
• Lead, in close partnership with Marketing, Sales, Finance, and Category Leadership, the annual and long-range definition of the Value Maneuver to deliver sustainable, profitable growth
• Translate corporate growth ambition into clear revenue, trade, pricing, promotion, and channel priorities that can be executed through the commercial planning cycle
• Monitor execution of the Value Maneuver at market and customer level, identifying risks, opportunities, corrective actions, and resource dependencies
• Develop pricing architecture, pack-price strategy, and revenue management recommendations that strengthen brand health, category growth, competitiveness, and margin delivery
• Provide strategic leadership for trade investment guardrails, promotional planning, post-event analysis, and optimization of trade spend effectiveness across channels and customers
• Partner with Sales and Customer Marketing to establish promotion and merchandising guidelines that support customer objectives while protecting company profitability
• Partner with Sales leadership and Key Account Management teams in customer review processes, providing RGM recommendations and supporting preparation of customer scorecards
• Support Sales teams throughout the planning process with clear inputs and guidelines on pricing, promotion, innovation, merchandising, and customer investment priorities
• Influence Joint Business Planning and customer growth strategies by translating RGM insights into persuasive, customer-ready recommendations

Requirements

• 12–15+ years of revenue growth management, pricing, trade strategy, sales strategy, commercial planning, finance, category management, customer management, or related experience for consumer-facing CPG companies; foods/confectionery experience preferred
• 10+ years of relevant commercial leadership experience, including experience influencing Sales, Marketing, Finance, and customer-facing teams; prior RGM or commercial strategy leadership role strongly preferred
• Bachelor’s degree in business, marketing, finance, economics, analytics, or a related discipline required; MBA or advanced degree preferred
• Proven experience developing pricing, trade, promotion, channel, and customer investment strategies that improve revenue quality, margin, and profitable growth
• Experience leading annual planning, customer planning, commercial calendar, or Joint Business Planning processes in partnership with Sales and Finance
• Experience creating and implementing commercial capabilities, tools, dashboards, scorecards, governance routines, and reporting standards
• Strong understanding of customer P&Ls, trade spend, promotion effectiveness, price-pack architecture, shopper/customer dynamics, and CPG go-to-market models
• Syndicated data and customer analytics experience required; Circana/IRI, NielsenIQ, customer POS, trade promotion management, pricing, or business intelligence tool experience preferred
• Experience managing a team to deliver results; line manager experience providing coaching, career development, workforce planning, and succession planning for team members

Preferred

• MBA or advanced degree preferred

Benefits

• At Ferrara, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual bonus based on company performance. Learn more about our benefits at https://flimp.live/Ferrara-Benefits-Resource-Center