Responsibilities

• Strategy & Market Intelligence
• Own the ongoing analysis of the markets we operate in (broadband/ISP, wireless, MVPD/streaming, consumer finance, home services, small business, consumer tech), tracking competitive dynamics, share shifts, and structural changes (e.g., AI's impact on search & discovery) that affect our audience and monetization strategy.
• Translate company-level strategy (audience growth, client relationship depth, monetization model optimization) into clear, actionable product marketing and go-to-market plans for each brand/property in our portfolio.
• Partner with executive leadership to shape and refine long-range strategic plans, including revenue diversification and new business model exploration (advertising, e-commerce, subscription, affiliate).
• Product Marketing & Positioning
• Develop differentiated positioning and messaging for our owned & operated properties, tailored to both consumer audiences and commercial clients (advertisers, operators, partners).
• Lead go-to-market planning for new products, verticals, monetization models, and business lines — from launch strategy through post-launch performance analysis.
• Serve as the voice of the market internally — bringing user, client, and competitive insight into product, editorial, and commercial roadmaps.
• Own pricing, packaging and positioning of revenue products that we bring to market
• Cross-Functional Leadership

Requirements

• 10+ years of experience in product marketing, strategy, or growth roles, with at least 3-5 years in a senior/leadership capacity — ideally within digital media, marketplace, lead-generation, publishing, or audience-monetization businesses.
• Demonstrated experience operating across multiple verticals or brands simultaneously, ideally in consumer-facing, high-intent categories (telecom/broadband, wireless, finance, home services, or similar).
• Strong grasp of digital monetization models (advertising, CPL/CPA/CPC, e-commerce/affiliate, subscription) and how positioning and GTM strategy shift depending on the model.
• Proven ability to translate high-level company strategy into concrete, cross-functional execution plans.
• Excellent executive communication and influence skills — comfortable presenting to and partnering with C-suite leadership.
• Strong analytical orientation; comfortable working with product, revenue, and audience data to make and defend strategic recommendations.
• Experience partnering with Editorial, Product, Engineering, and Commercial/Sales teams in a fast-moving, resource-disciplined environment.
• Experience navigating a business through structural market change (e.g., AI's impact on search/discovery, media consumption shifts).
• Background in both organic (SEO/content) and inorganic (paid/media buying) audience acquisition strategy.
• Experience supporting new business development or revenue diversification initiatives.

Preferred

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Benefits

• Healthcare: We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.
• Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%.
• ‍♀️ Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.
• ️ Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we're paid weekly too!)
• Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment.
• ✈️ Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays.
• ‍ Flex Schedule: This role is remote-first, with a hybrid requirement for team members located within a 50-mile radius of our Salt Lake City, Utah office. For locals, expect in-office collaboration on Tuesdays and Thursdays, with Wednesdays designated as a flex day based on team and manager needs. Remaining workdays are remote, depending on role requirements.
• Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses).
• Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all.