Responsibilities

• Develop and refine positioning, value propositions, and messaging frameworks for assigned products or portfolios, aligned to target audiences and market dynamics.
• Conduct competitive analysis and market research to identify opportunities, inform positioning strategies, and support product and go-to-market decisions.
• Plan and execute go-to-market initiatives, including launch and adoption strategies, cross-functional coordination, and readiness activities.
• Create and maintain customer-facing and internal enablement materials such as presentations, sales tools, product collateral, web content, and campaign messaging.
• Partner with product management to translate technical capabilities into clear, benefit-oriented messaging.
• Collaborate with marketing teams and cross-functional stakeholders to align product messaging across digital, content, demand generation, and brand channels, ensuring consistency with broader portfolio and brand narratives.
• Support sales enablement through training materials, competitive insights, objection-handling frameworks, and ongoing content updates.
• Analyze pipeline performance, sales feedback, customer insights, and campaign results to identify optimization opportunities and improve conversion outcomes.
• Maintain product marketing plans, frameworks, and insights to support consistency, scalability and informed business decision-making.
• Lead cross-functional stakeholder alignment, timelines, deliverables, and communications to ensure consistent and effective execution of product marketing initiatives.

Requirements

• Typical experience: 5+ years in related role or experience.
• Actual experience may vary depending on role complexity, geography, and internal development opportunities or a comparable mix of training, education, and experience.
• Working knowledge of product marketing principles, positioning strategies, and go-to-market processes.
• Ability to synthesize complex or technical information into clear, value-focused messaging.
• Demonstrated capability in product marketing, strategic marketing, portfolio marketing, or related go-to-market functions.
• Analytical skills to interpret market, customer, competitive, and performance data and support continuous improvement and business decision making.
• Strong written and verbal communication skills suitable for internal and external audiences.
• Experience leading cross-functional initiatives and collaborating with product, sales, customer success, and marketing stakeholders.
• Experience managing multiple projects and deadlines within established processes.
• Proficiency with common marketing, research, and presentation tools.

Preferred

• Education: University degree preferred.
• Experience supporting product launches within subscription-based or recurring revenue business models.
• Experience developing business cases, market opportunity assessments, and go-to-market recommendations informed by customer, market, and competitive insights.
• Familiarity with sales enablement methodologies and lifecycle marketing principles.
• Experience with industry research, competitive analysis, market segmentation, and buyer persona development practices.
• Experience using marketing automation, CRM, or analytics platforms.
• Experience working in a cross-functional or technology-enabled environment.
• Possession of a relevant professional certification in product marketing, marketing, or a related field.