Responsibilities

• Departmental Leadership & Mentorship: Lead, mentor, and scale the product marketing organization. You will focus on the professional development of functional leads, fostering a high-output culture that balances strategic rigour with creative execution.
• Integrated GTM Strategy: Drive the overarching go-to-market framework for Optro’s portfolio, ensuring seamless alignment between product roadmaps and revenue targets.
• Strategic Messaging & Positioning: Synthesize complex technical capabilities, particularly our shift toward AI-native and agentic GRC, into compelling narratives that resonate with C-suite buyers and industry analysts.
• Pricing & Packaging Ownership: Own the commercial architecture of our offerings, leading the strategy for price discovery, discounting frameworks, and bundle optimization to maximize LTV and market penetration.
• Partner Marketing & Ecosystem Growth: Support the global ecosystem strategy, developing co-marketing programs and channel enablement that drive lead generation and brand preference.
• Competitive Intelligence: Lead a dedicated function to monitor and analyze market shifts, translating them into actionable battlecards and strategic pivots to neutralize competitive threats.
• Customer Advocacy: Support the customer advocacy function to ensure the voice of the customer is integrated into our value propositions and market communication.

Requirements

• 12+ years of experience in Product Marketing (PMM) or Go-To-Market (GTM) roles, specifically within a B2B SaaS environment.
• Your Industry Expertise: Ideally, you bring a background in Governance, Risk, and Compliance (GRC) or have led marketing at an AI-forward company .
• Your Leadership Philosophy: You are a "leader of leaders" with a proven track record of empowering and coaching managers to reach their full potential.
• Your Collaborative DNA: You have a demonstrated ability to influence and partner effectively across Product, Sales, and the broader C-suite.
• Your Multi-Functional Mastery: Deep expertise across the core pillars of the role including Product, Partner, Competitive Intelligence, and Pricing.
• Your Financial & Pricing Acumen: Strong understanding of SaaS economics and revenue modeling; specific experience in Pricing Strategy is a significant plus.
• Your Educational Background: Bachelor’s degree in Business, Marketing, or Engineering.

Preferred

• Your Industry Expertise: Ideally, you bring a background in Governance, Risk, and Compliance (GRC) or have led marketing at an AI-forward company .
• Specific experience in Pricing Strategy is a significant plus.