VP, Product Marketing Manager at Perion Network Ltd | Chicago, IL

VP, Product Marketing Manager

Chicago, IL (On-site)

Salary Not AvailableSenior Level12+ years expFull time

Posted 4 months ago

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Job Summary

Drive global product marketing for Perion, owning positioning, GTM, pricing, and sales enablement to accelerate pipeline and revenue across adtech and martech.

Own positioning, messaging, and GTM narratives across Perion’s product portfolio.
12+ years in product marketing with 5+ years leading PMM teams, ideally in adtech or martech.
Leads three PMM teams and global enablement, shaping revenue-driving strategy.

Job Description

Responsibilities

Positioning, Messaging & Narrative
Define and continuously sharpen positioning and competitive differentiation across Perion’s portfolio—ensuring every product has a clear, compelling story that resonates with its target buyer.
Develop audience-specific value propositions for advertisers, agencies, publishers, and enterprise brands—localized for key global markets (Americas, EMEA, APAC).
Own the master narrative—from website and pitch decks to keynotes, analyst briefings, and investor materials.
Go-to-Market Strategy & Execution
Lead end-to-end GTM for product launches, feature releases, packaging changes, and market expansions—coordinating Product, Sales, Demand Gen, Comms, and regional teams into a single motion.
Build repeatable launch frameworks that scale across products and geographies, with clear success metrics at each stage.
Identify and size new market opportunities in partnership with C-suite leadership; build the business cases and GTM plans to pursue them.
Pricing & Packaging
Partner with Product and Finance to develop and optimize pricing and packaging strategies that maximize value capture and competitive positioning.
Conduct pricing research, A/B testing, and competitive benchmarking to ensure Perion’s commercial models keep pace with market evolution.
Sales Enablement & Revenue Partnership
Build and maintain a modern enablement system: battlecards, objection handlers, ROI calculators, demo scripts, proof points, and segment-specific talk tracks—for both demand-side and supply-side sales motions.

Requirements

12+ years in product marketing with 5+ years leading PMM teams, ideally in adtech or martech
Deep fluency in the digital advertising ecosystem—programmatic, CTV, DOOH, retail media, audience targeting, measurement, and privacy-first solutions.
Proven track record of building positioning, GTM strategies, and enablement programs that measurably moved pipeline, win rates, and revenue.
Experience with pricing and packaging strategy in a multi-product, multi-audience environment.
Strong competitive intelligence instincts—you’ve built CI programs, not just consumed reports.
Exceptional storytelling and executive communication skills; comfortable with C-suite, customers, and large audiences.
Experience managing global, distributed teams and adapting marketing programs for regional markets.
Fluency with modern PMM tooling and AI-powered workflows for content creation, competitive monitoring, and market analysis.

Preferred

Experience marketing AI/ML-powered advertising products
Background spanning both buy-side (DSP, agency) and sell-side (SSP, publisher) adtech dynamics.
Familiarity with product-led growth motions alongside traditional enterprise and channel sales.
MBA or advanced degree in marketing, business, or a related field.