VP, Product Marketing

Raleigh, NC (Remote)

$222K/yr – $390K/yrSenior Level15+ years expFull time

Posted 2 weeks ago

Job Summary

Own core product marketing and AI enabled value storytelling to drive adoption, growth, and market leadership.

  • Shape market perception and customer outcomes
  • Lead launches, executive messaging, and events
  • Build and grow a global team delivering customer value

Job Description

Responsibilities

  • Product positioning and messaging. Shape how the market sees Genesys, connecting Agentic Orchestration for CX to outcomes customers care about: better experiences, more effective teams, and business growth.
  • AI vision and thought leadership. Partner with product and executive leaders to show what’s possible with AI and how it can create meaningful value for customers.
  • Product launches and go-to-market strategy. Bring our most important innovations to market, translating technical capabilities into compelling use cases, clear business value, and customer adoption.
  • Executive messaging and event content. Create the stories behind our biggest moments, connecting the Genesys vision to customer impact through executive narratives, product keynotes, and flagship events.
  • Customer growth marketing. Help customers unlock more value from Genesys through segmentation, messaging, and programs that drive AI adoption and expansion alongside sales and customer success.
  • Customer evidence and industry engagement. Turn measurable customer outcomes into powerful proof points, bringing those stories to customers, analysts, and industry audiences.
  • Team leadership. Build and inspire a global team across product marketing, executive messaging, and customer growth, grounding the work in customer value and embedding AI into how the team delivers.

Requirements

  • 15+ years of experience in product marketing, product management, or marketing leadership, including senior-level responsibility across multiple products or an enterprise platform
  • Demonstrated success leading and scaling global teams, including hiring, coaching, developing leaders, and establishing accountability for results
  • Proven track record of developing differentiated products and platform positioning and messaging for customers, executives, and industry analysts
  • Strong product and technical fluency, with the ability to translate complex enterprise software, cloud, AI, automation, and platform capabilities into clear customer and business value
  • Extensive experience leading major product launches and go-to-market strategies that support enterprise adoption, customer growth, and market differentiation
  • Practical experience applying AI to individual and team workflows, combined with an informed perspective on the role of AI in enterprise software and customer experience
  • Exceptional executive communication and presentation skills, including experience developing or delivering keynotes and engaging with customers, analysts, and the press
  • Demonstrated ability to operate at both strategic and hands-on levels, from shaping market strategy and organizational direction to refining messaging, launch plans, and executive presentations

Preferred

  • Bachelors, MBA or other relevant advanced degree
  • Experience marketing enterprise SaaS, cloud, customer experience, contact center, AI, automation, or platform technologies
  • Experience influencing product and go-to-market strategy within a complex global technology organization
  • Strong understanding of enterprise customer adoption and expansion strategies

Benefits

  • Medical, Dental, and Vision Insurance.
  • Telehealth coverage
  • Flexible work schedules and work from home opportunities
  • Development and career growth opportunities
  • Open Time Off in addition to 10 paid holidays
  • 401(k) matching program
  • Adoption Assistance
  • Fertility treatments
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Genesys

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys CloudTM is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.

Founded in 1999
Menlo Park, California, USA
8.4K employees (440 in marketing)

Salaries

Posted range

$222K/yr – $390K/yr

Taken straight from the job posting.

See all Genesys salaries

Funding

Total Funding
$3B
Last Raise
$1.5B
Corporate Round, 8 months ago

Funding History

  • Jul 2025
    Corporate Round • $1.5B
  • Dec 2021
    Private Equity • $580M
  • Jul 2016
    Private Equity • $900M

Traffic Signals

Monthly Visitors
466.8K
Monthly Google Ads Budget
$701.2K
Traffic Source Mix
Search
47.6%
Direct
41.1%
Referral
8.4%
Social
1.6%
Paid
1.1%

Headcount Trend

Current headcount: ~8.4K

Recent News

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VP, Product Marketing

Genesys · Raleigh, NC · Remote