Responsibilities

• Lead commercialization and go-to-market strategy across Swoop’s portfolio, including audience intelligence solutions, media activation, communities, web solutions, AI-powered offerings, SwoopRx solutions, strategic partnerships, and acquired capabilities.
• Develop launch frameworks and readiness plans that align Product, Sales, Partnerships, Client Success, and Marketing teams around common objectives.
• Define market segmentation, positioning, messaging, packaging, and competitive differentiation strategies that strengthen Swoop’s market leadership.
• Establish launch prioritization, impact assessment, and field readiness processes to ensure successful market adoption.
• Lead development of compelling portfolio narratives, value propositions, and differentiated messaging that resonate with pharmaceutical manufacturers, agencies, and healthcare marketing stakeholders.
• Oversee the Product Marketing team in creating scalable commercial resources that translate complex solutions into customer-centric business outcomes.
• Ensure consistency across portfolio storytelling, solution positioning, and customer-facing communications.
• Maintain and evolve strategic narratives that connect Swoop’s integrated ecosystem to key customer priorities and market trends.
• Own Swoop’s Field Enablement strategy, including Highspot destination strategy, sales readiness, strategic sales plays, executive briefing frameworks, Innovation Day programs, quarterly business review (QBR) resources, and customer engagement initiatives.
• Ensure Sales, Partnerships, and Client Success teams have access to scalable tools, resources, and training that support every stage of the customer lifecycle.

Requirements

• Proven experience in product marketing, especially within HealthTech and AdTech
• Healthcare Strategy Experience: Experience developing commercialization strategies for pharmaceutical manufacturers, healthcare agencies, and healthcare technology organizations.
• Pharmaceutical Commercial Storytelling: Deep expertise in commercial storytelling, executive presentations, and translating complex product portfolios into compelling client-centric narratives.
• Sales Leadership Partnership: Experience partnering with enterprise sales organizations and building scalable support models that balance sales autonomy with centralized enablement resources.
• Experience working in a fast growth sales-focused company.
• Bachelor’s degree in Marketing, Business Administration, or related field, or equivalent work experience.

Preferred

• Experience integrating narratives and product portfolios through mergers and acquisitions is a plus.